Your photography business should consider stickers. Here’s why.

As a small photography business, finding low-cost marketing methods is vital to helping you stretch your funds and make a more significant impact on your investment.

There are multiple low-cost marketing methods available to photographers these days, from SEO to content creation, social media marketing, and word of mouth, which is arguably one of the best marketing methods out there.

Considering custom stickers can be a financially savvy move for your business. Despite their humble appearance, stickers can be a cost-effective marketing asset, offering multiple benefits for companies to keep in their marketing arsenal.

Lower Costs

Firstly, custom stickers cost much less than other marketing materials. They’re typically pretty small, and you can purchase themes in bulk for lower costs, meaning you get more for your money and can use them as you see fit. Plus, when produced, they typically have lower distribution costs, as you don’t really need to pay for them to be posted. You can simply hand them out.

Versatile

Custom stickers are a testament to your resourcefulness. Typically, people hand out stickers at events or photography sessions, include them in packages for deliveries, put stickers in goody bags as thank-you gifts, and more. Plus, their versatility means you can tailor the sticker to the event, for example, if you are capturing school images, church functions, family events, etc.

Long Lasting

The adhesive nature of stickers ensures that these small marketing marvels can linger around longer than other options, such as leaflets. We’ve all seen stickers in unexpected places or tried to remove them from unwanted spots. Once stuck, a sticker can remain in place for a while, confidently increasing the exposure of your brand.

Drive Social Media Engagement

Stickers can be a great way to help you boost your social media engagement, as this sticker blog attests to. You can use them to give out to followers, but you can also ask people who use your services to share their stickers online using hashtags or tag you in pics of where they use or even place your stickers. You can add QR codes to help people find your company and direct them to your website. You can create custom designs for people to collect or find around your local area, maybe showcasing the types of photography you take, and make them a much sought-after item, which, when used in conjunction with your social media marketing campaign, can be highly impactful.

Eye Catching

As a photographer, you need your images to catch people’s eyes and have them commission your work. Stickers can help you do this as you can create eye-catching designs, logos, and slogans or even include your work on them to capture people’s attention. If you want a way to help people remember you or show them what you do, stickers cna be exactly what you need.

If you’re looking for a cost-effective, versatile marketing option for your mobile business, the humble sticker can offer a lot more than you might initially think.