The business world is a competitive one, and there are new businesses being created all the time, which means that you’re going to get lost in the crowd unless you’re able to do whatever you can to make your business stand out. That makes it sound easy, but the real question is how can you do it? And how can you do it so it works? Those are great questions, so let’s try to get to the bottom of things – keep reading to find out what can make your business stand out. 

Photo by Christina Morillo

Define Your Unique Selling Proposition

If you really want to stand out in business, you’re going to need a clear unique selling proposition, otherwise known as a USP. That’s what sets your business apart from others in your field, but it’s not just about being different for the sake of it – your USP needs to show exactly how, with specifics, you’re different and how those differences are going to benefit your customers when they choose you over and above someone else. 

You’ll need to start by thinking about what it is that makes your products or services stand out. That could be the quality, the price, the overall experience, or anything else, and you’re the only one who can really determine what it is, so make sure you put plenty of time and effort into working it out – knowing this information is the key to everything else. Once you know what it is, you’re going to need to make sure your USP is communicated clearly and, crucially, consistently, across all your marketing channels, from your blog to social media and beyond. In fact, your USP should always be the focal point of your marketing and branding, helping customers quickly understand why you’re the best choice. 

Build A Memorable Brand Personality 

A strong, relatable brand personality can be hugely important when it comes to standing out and being different to your competitors, and although it might sound tricky, it’s okay – you can work out what your brand’s personality is when you think about it. Whatever it ends up being, your brand personality needs to reflect your business’s values, and it should connect with your target audience – it could be playful and fun, serious and authoritative, or any number of other options, and the key is to make sure this personality is consistent across everything you do. 

It’s good to start with a logo and the coloring for your brand, but you can’t leave it there – there’s more to do. You’ll need to work out how your brand ‘speaks’ to your customers, and then use that voice in every piece of content, whether that’s a quick social media post or an email to a customer. So why not start by asking yourself what kind of person your brand would be if it was a person? Yes, it’s an odd thing to do, but believe us, it’s going to improve your business, and it’s highly likely your competitors are doing this exact thing themselves. When you’re able to create a brand personality or persona, you’ll be able to make your business a lot more relatable and memorable, creating a deep connection with your customers and ensuring more loyalty. 

Use New Tools

If you can add new tools and technologies into your business, it’s a great way to stand out and really show you’re different compared to others. Using tools like drones from DrDrone.ca for your marketing, for example, shows that you’re thinking outside the box and trying to do what it takes to get ahead and help your customers more. 

The key is to make sure you don’t just pick the first piece of tech you see written about or discussed, and it’s also important not to try to use every piece of equipment or software that emerges. The fact is that only a few new technologies are going to suit your business, and if you try to use all of them, you’ll spend a lot of unnecessary money and waste time setting it all up. It might even be that you make your business less productive because your team are trying to use tools that they really don’t need. That’s why it’s so important to do your research and only take on tools that are going to benefit your business, your workers, and your customers. It might mean waiting a little, but that’s far better than rushing in and making a mistake. 

Focus On The Customer Experience 

Customer experience (you might see it mentioned as CX or UX, which stands for user experience) is where your business can really shine and definitely stand out – people remember how they were treated, whether it was good or bad, and they’ll spend their money accordingly. And it’s not just about providing a good service or great product; it’s about making sure that every single interaction a customer has with you is a good one that they’re going to remember for the right reasons. More importantly, all that has to happen from the first time they visit your website to the moment you follow up with them after they’ve bought from you; the fact is that every interaction is just as important as the next and the last. 

One way to make the customer experience a better one is to think about personalization because customers really do appreciate it when businesses take the time to understand them more and know what they want. This kind of personalization could be as simple as remembering past purchases and offering personalized recommendations, for example – you don’t have to go to town on it, any small thing will make a difference. 

In the end, exceptional customer service is a non-negotiable part of standing out for the right reasons in business, so it pays to make sure your team is well-trained, listens to customers, and has all the tools they need to resolve problems quickly and efficiently. It’s fine to make mistakes as long as you handle them properly and keep the customer happy while you do it.