The 6 Types of Digital Marketing Every Business Needs To Thrive in 2024

Online marketing continues to evolve and if you want your business to thrive in 2024, then you will need to make sure you use the most up-to-date methods to market your business. The good news is you can read all about the most important types of digital marketing your business needs to thrive, below. 

1. Content Marketing 

Content marketing is a clever way of getting your business and product in front of the right people. The idea is that you provide valuable content to them for free, and that draws them to visit your site. Additionally, by creating content in your niche you can build up authority and trust, so when it does come time for them to make a purchase they will already have your business in mind. 

Just like all other forms of marketing, content marketing needs to be specifically targeted to the people you are trying to reach. This means you will not only have to define who your market is but also what their main interests and pain points are so you can create effective content that covers and solves their issues. 

2. Search Engine Optimisation (SEO) 

SEO is all about getting your business and/or product on the first page of Google. Being on the first page is important because only those in positions 1-10 in the search engine results get any significant traffic, and the higher the position your site can rank the more traffic it will get. Of course, you’ll want as much traffic as possible to convert into sales. 

Several important aspects of SEO can be broadly split into on-page and off-page SEO. On-page SEO includes anything that is done on your site to increase your search engine rankings. This could include your keyword strategy, using pillar and cluster content, and even technical SEO. 

Off-page SEO, on the other hand, are the things that are done off of your site that help your SEO. This can include social media marketing, as well as backlinks from other sites. Indeed good quality backlinks are particularly important to SEO because they act as references, demonstrating to Google that your site is legitimate and authoritative. 

3. Email Marketing 

Email can be a hugely effective form of digital marketing. If it’s used right. Before we get into the details of how to use email marketing correctly, it’s important to note that too many emails can turn customers off as they begin to think of them as spam. Instead, you must tread that fine line between updating your customers to things that will be of value to them, without them getting sick of your brand. Indeed, it is the term value that is all-important here, because you need to offer value in any email you send, whether that’s educational value, entertainment value, or monetary value in the form of a voucher or discount code. 

The sequence of words you use in your marketing email is also crucial and should contain engaging terms and calls to action at the end. The subject line of the email also needs to be attention-grabbing and needs to encourage the recipient to click through and read the mail, rather than delete it. 

4. Video Marketing 

We are most definitely in the video age, and it seems like we cannot get enough moving images right now. Indeed, as TikTok and YouTube shorts have demonstrated, when it comes to videos it’s a matter of the shorter the better. What that means is short, entertaining and engaging videos are best for your marketing campaign. If you can show your product being used in an even better video, because as they say a picture says a thousand words and can easily convince a customer to buy or click through to your site. 

Just remember to keep your videos high quality, and consider lighting and sound production when making them. Also remember to have a clear purpose for every video you make such as getting people to share it, visit your site, or make a purchase. 

5. Pay-Per-Click (PPC) 

PPC or pay-per-click is a type of paid marketing that can be especially effective for businesses. It’s known as pay-per-click because you are the company that is using the marketing pay for every click-through from the advert to your site that a user makes. This makes it a very economical way of marketing because if a user does not click through, you don’t have to pay. Indeed, PPC advertising has one of the best ROIs of all types of digital marketing for this reason. 

Additionally, PPC campaigns can be diversified so they specifically target people who will have a genuine interest in your product. This means that every click you get is much more likely to convert. 

When running PPC campaigns it’s crucial that you consider the terms you will use to trigger your advert. This can be a complicated task, especially across an entire campaign where there can be multiple terms running at once. To that end, many people work with PPC management when setting up and running a campaign. In this way, they can maximize both the results and their financial return for this form of marketing. 

6. Chatbot Marketing

Relatively new to the marketing scene, chatbots have become a popular addition to many sites and apps. Chatbots are instant messaging tools that allow users to ask questions, and gather information even when there is no one available to talk to them live. 

Just like when a clerk helps you at a store, the main benefits of chatbot marketing is that it provides the reassurance that customers need to make a purchase online. This can help increase your sales, as it removes some of the barriers customers face when making a purchase. 

Chatbots can also be used to provide a high level of personalized customer service, helping users find the information they need, or sending a referral to someone who can help them. The major advantage of this is that visitors to your site or app will feel heard and seen. They also won’t have to wait or navigate back to your site at another time to get the answers to their questions which will help establish your business as helpful and trustworthy in their eyes.