Selling to the Best of Your Ability: Three Steps to a Stellar Ad Campaign

Once you’ve done the hard work to develop a great product, you need to figure out the best way to get it into people’s hands – which can often be the more difficult task of the two. 

Just because you have a great idea doesn’t necessarily mean you know how to sell that idea and get people to want it. Marketing is, in part, about making people feel as passionate about the product as you do, and that all starts with a great ad campaign. 

In this article, you’ll learn the process in three clear steps!

Image Credit: Pexels

1. Truly Understand Your Audience

In order to understand how to sell your product to people, it stands to reason you must first decipher what they really want. This starts with getting to grips with who they are as people. 

You need to figure out who your audience is and what makes them tick. Ask yourself the following questions: if you were in their shoes, why would you want such a product? What is it offering that will enhance their lives? And what sort of language and imagery would work on you and make you want to buy it?

You should also ask similar questions to your business partners, as well as any close friends; it’s all about getting into the headspace of your target market, which comes from projecting, gaining other perspectives, and thorough research. 

2. Develop a Clear Message

Once you’ve determined who your demographic is and what they want, you’ll need to boil down that research into a core, concrete message. 

Advertisements are short, and you don’t have a lot of time to get your message across: you need something that will immediately hook the potential customer and get them emotionally invested.

Start by hunkering down on your unique selling points and displaying these clearly, and then throw in some calls to action to push the person to take the next step. Again, drill into what drives them: you should have a clear idea from the previous step – now it’s all about making it punchy. 

3. Leverage the Skills of the Professionals

At this point, you can start to think about what sort of form your marketing campaign is going to take, and it could ultimately comprise many elements. Video is incredibly important these days, so that may be a good place to begin. Approach video production companies to discover how they can help you develop your idea for both the big and small screen. 

Having created a great video advertisement, the beauty is that you can then use stills to further embellish the campaign: you can take the images to social media marketers to reconfigure them into visually appealing graphics or create some high-quality posters, for example. 

Wrapping Up

There’s plenty more to figure out, of course, but the above steps should give you a start if you’re stumped. Once you’ve finished running your ad campaign (how long will depend on the product), you and your team will need to analyze its effectiveness to determine what can be improved upon for next time. Take a look at your sales versus targets, followers gained over the length of the campaign, conduct surveys, and so on, and then bring this data together to consider your next move. Good luck!