Quiz Funnels: The Genius Hack For Getting 1,000% More Opt-Ins

Raise your hand if you’ve ever taken an online quiz before. If your hand is raised, you’ve been on the other side of quiz funnels. But did you know that they’re an easy way to explode your email list? I’ve seen their power firsthand.

One quiz built a new revenue stream out of thin air: to the tune of $60,000 in the first two months it was live.

Another grew an email list to 4000, with a 50% conversion rate to discovery calls.

Yet another brought in 14,000 ideal prospects into an email list.

If you’re not harnessing the power of quiz funnels, you’re leaving easy money on the table.

Quiz funnels are a strategy rapidly gaining traction that can skyrocket your opt-in rates practically overnight.

In this guide, we’ll cover:

• Why quizzes work so well for lead generation
• The different types of effective quiz formats
• Real-world examples of companies crushing it with quizzes
• A step-by-step blueprint for creating your own
• Quiz software recommendations
• Expert quiz funnel tips and techniques

Let’s dive in!

Why Quizzes Are A Must In Your Marketing Arsenal

Here’s the key insight— compared to most other lead magnets like gated content and basic email opt-in forms, quizzes inherently lead with value. They offer an engaging experience for website visitors before asking for anything in return.

This makes quizzes much more effective at:

• Capturing leads – People readily exchange their email for personalized quiz results. Higher conversion rates compared to traditional opt-in forms.
• Gathering data – Interactive questions provide insights into your audience’s pain points, interests, preferences, needs, etc.
• Segmenting your audience – Categorize leads based on their responses for tailored follow-up communication.
• Increasing engagement – Quizzes tap into our human need for play, discovery, and friendly competition. Visitors stick around longer.
• Boosting brand awareness – Quizzes allow you to highlight your expertise while connecting with audiences in an entertaining and memorable way.
• Driving traffic and social shares – The interactive, shareable nature of quizzes makes them highly viral.

Marketers are using quiz funnels because they convert well. Now let’s explore popular quiz formats…

Choosing The Right Quiz Funnel For Your Goals

Not all quiz formats work equally well for lead generation. Choose the style best suited to your business:

Knowledge Quizzes

Test prospects’ knowledge on topics related to your niche. Great for positioning you as an expert. Example: nutrition quiz on health blog.

Personality Quizzes

Align prospects with specific personality types or work styles. Example: “What Kind of Content Consumer Are You?” to categorize blog readers.

Assessment Quizzes

Ask a series of targeted questions to diagnose prospects’ problems in order to match appropriate solutions. Example: runway assessment for fashion brand.

Scored Quizzes

Traditional quizzes that assign a score based on correct responses. Capitalize on people’s desire to get the “best” result. Example: financial IQ quiz.

Match your quiz style to your business goals. Tailor questions to either collect data, engage in an entertaining way, or highlight your expertise.

Real Examples Of Companies Crushing It With Quizzes

The best way to fully grasp effective quiz funnels is to see them in action. Here are a few great examples across industries:

BuzzFeed: Their viral What Kind of Bagel Are You? quiz blends entertainment and humor with data collection.

Shopify: Their What Type of Entrepreneur Are You? quiz categorizes prospects into five distinct user types for tailored outreach.

Beardbrand: Their What Kind of Beardsman Are You? quiz speaks directly to their niche audience in an engaging way.

Coffee by the Roast: Their Coffee Match quiz matches prospects to relevant coffee subscriptions.

PROVEN: Their personalized skincare quiz then scores users and serves personalized product recommendations.

The Well-Paid Expert: My What Type of Well-Paid Expert are You? quiz tells you what kind of expert you are.

Study these proven models to inform your own quiz funnel designs.

Now let’s get into the step-by-step specifics…

How To Craft Your Own High-Converting Quiz Funnel

Ready to implement this strategy? Here’s a simple step-by-step blueprint:

1. Choose a quiz style

Select from knowledge, personality, assessment or scored based on your business goals.

2. Identify your target audience

Get very clear on their demographics, interests, pain points, goals, etc. This informs your questions.

3. Develop strategic questions

Craft each question to help achieve your goal – data collection, engagement, positioning expertise, etc.

4. Set an intriguing hook

Use the quiz description to build irresistible curiosity about the reveal. Ex: Discover which {result} you are!

5. Structure the flow thoughtfully

Map the question order and logic to align with your conversion goal.

6. Format questions for clarity

Well-formatted questions increase completion rate. Avoid confusion.

7. Make it interactive

Incorporate multimedia like photos, videos, graphics, etc. to boost engagement.

8. Gate the reveal

Only provide customized results after capturing lead info like email address.

9. Offer tailored recommendations

Leverage response data to provide relevant suggestions and next steps.

10. Promote across all channels

Share quiz links in your emails, social posts, site, and even paid ads.

11. Continuously test and optimize

Track opt-in rates, social shares, clicks etc. to refine the funnel.

That’s a high-level summary of an effective funnel framework.

Expert Tips For Building High-Performing Quiz Funnels

Designing an irresistible quiz that also captures leads takes strategic planning and ongoing optimization.

Here are pro tips for boosting completions and conversions:

• 🔎 Hyper target your questions to your ideal customer’s interests
• 📋 Keep it short – 5-15 questions max. Under 3 minutes is ideal.
• 🎨 Make it visually appealing with images, videos, animations
• 💡 Highlight tangible value of taking the quiz
• 🤝 Build trust and likability with friendly tone and transparency
• 🔗 Only gate the results reveal – Allow quiz access before lead capture
• 📌 Offer a compelling incentive like special discount codes or premium content
• 🎯 Send tailored follow-ups based on response data
• 💰 Run paid promos – Don’t just rely on organic reach
• 📊 Track performance data – completion rates, opt-ins generated, sales etc.

The more you tailor and test your quiz against your audience, the better your conversion rates will become.

Quiz Software That Makes It Easy To Build

While it’s entirely possible to build quiz funnels from scratch, using dedicated quiz software makes the process much simpler and faster.

For the most seamless experience, we recommend Paperform. But if you’re already paying for another robust form builder, use that! No need to double up on software subscriptions if you don’t have to.

Another way to make this all a lot easier is to get the quizillionaire toolkit. This toolkit is something I created for myself and keep coming back to when I’m coaching others on their quizzes.

Let’s Recap The Core Concepts

We’ve covered a lot of ground here on successfully leveraging quiz funnels for higher opt-ins, lower cost lead generation, and increased sales.

Here are the key takeaways:

• Quizzes inherently provide value first before lead capture – that’s why they convert so well
• Choose the right quiz format aligned to your business goals
• Study examples from top companies crushing it with quiz marketing
• Follow the step-by-step quiz funnel framework outlined
• Tap into expert tips to further optimize completions and conversions
• Use dedicated quiz software for easy creation and built-in logic

Do you have any other questions on strategically designing high-performing quizzes? Feel free to reach out!

Now you have everything you need to implement this growth strategy.

Give your audience an interactive, personalized experience – then watch those opt-ins and sales skyrocket!