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Why Create a Profitable Sales Funnel for Your Digital Empire?

Why Create a Profitable Sales Funnel for Your Digital Empire?

Right—so you’ve got your successful service business humming away — and it’s music to your ears. You have a lot of client work and are making good money. Life is going well for you. Why do you need to create a profitable sales funnel and add a leveraged income stream to your portfolio? Sit tight because we’re about to take a crazy ride down the funnel. 

Let’s buckle up, take the wheel, and break it down, step by step. Because it’s not just about adding an extra income source like you’re collecting charms for your bracelet. It’s about strategy, scalability, and yes – let’s say it, folks – empire building! 

Why a sales funnel? 

Well, for starters, let’s ask ourselves a rhetorical question: Do you really want to rely on individual projects, one-off clients, and the whims of market volatilities? Or would you rather build a consistent, stable, and scalable business that’s less about the daily grind and more about growth? If you’re interested in option two, then join me, because a sales funnel is exactly what you need.

The power of leveraged income: profitable sales funnels

Allow me to introduce you to your new best friend: leveraged income. Passive income is money that keeps coming into your bank account even when you’re busy enjoying your favorite Netflix shows or relaxing on a beach in Hawaii. Sounds dreamy, doesn’t it? Well, it’s not a dream—it’s real, and it’s called ‘sales funnels.’ 

Now, I bet you’re thinking, “So, what’s a sales funnel?” Imagine your clients embarking on a magical road trip, going from casual window-shoppers to devoted fans who eagerly purchase what you’re offering. And the best part? You don’t have to do anything at all. Okay, not exactly nothing, but pretty close. 

Get this. With a well-structured profitable sales funnel, you bring in leads (potential customers) like bees to honey and gradually nudge them down the buying process, turning them into loyal customers and even raving fans. 

  • Top of the Funnel: Here, potential customers first enter your funnel. You’ve managed to grab their attention—maybe with your killer content or a catchy ad.
  • Middle of the Funnel: In this phase, our friends (because that’s what your leads are) are starting to trust you. They’re enticed by the valuable freebies you’ve offered them—a handy eBook, a killer podcast, or irresistible discounts.
  • Bottom of the Funnel: Are you excited yet? Because I am! At this stage, your potential customer is practically biting at the bit to buy from you. You’ve established trust, offered value, and now, you seal the deal with a persuasive sales pitch or a seductive product offering. The result? Cash in your account!

Profitable sales funnels are a beautiful combination of marketing, sales, and customer relationship rolled into one predictable, repeatable, and scalable process. It’s your golden goose of leveraged income. And the best part? Once it’s set up, these babies run on autopilot. Yes, you heard right—money while you sleep, folks! 

But here’s the kicker. Your sales funnel doesn’t just need to be effective; it needs to be efficient, too. And adding digital products can make all the difference.

Create a high-converting quiz to turn subscribers into leads

We’ve talked about quizzes in the past (you can even join the Quizillionaire Club to start building a quiz with us!). This is about creating a high-converting quiz, with the glorious purpose of morphing your subscribers into leads. Now, let’s step on the gas and get to making that quiz. 

Deciding on the right topic 

Your quiz topic should be a no-brainer – it needs to be something irresistible to your audience. What are their biggest headaches, what are they dying to learn about, or what would they kill to have a solution for? Don’t know? Just ask—run a survey, poll, or just pick up the cyber phone and start a conversation. 

Crafting your questions 

Now that you’ve got your topic, it’s time to dive into forming your questions. Above all, ensure they’re relevant and engaging. Consider using a mix of question types—multiple choices and scales—to maintain interest. Make sure to remember that your questions are a reflection of your brand’s voice. Keep them informal, enjoyable, and slightly playful if it aligns with your style. Don’t be as dry as toast – you’re aiming for buttery croissant-level engagement here. 

Determining the outcome 

Quiz outcomes are your pot of gold at the end of the rainbow—they are what you provide to your subscribers in exchange for their contact information. They should be valuable, intriguing, and tantalizingly out of reach without providing an email. Make the decision easy—offer them an outcome they can’t resist. 

Embedding Your quiz 

Last but not least, slap that shiny new quiz onto your website. You want it front and center, where everyone can see it—and be unable to resist its magnetic pull. I really like Paperform for this, but use whatever form builder you like. And make sure your landing page is simply the first question. That will help people start the quiz. There’s a psychological reason for this. Our brains want to finish things. We crave completion. So don’t ask them to click a button to start. Simply assume that people who land on your quiz will want to start!

For example, here’s one of ours: Should you build a quiz for your business?

Put it all together, and you’ll have yourself a quiz that not only entertains, engages, and educates your audience, but also turns them into leads faster than you can say “Show me the money!” Talk about a high score!

Creating your first digital product

So, you’re ready to create your first digital product. Excellent move, my ambitious friend! But where do you start, you ask? Worry not because I’m here to illuminate the way, step by step. And just between us, it’s not as daunting as it looks! 

Identify a problem 

First off, your digital product needs to address a real problem, issue, or need that your target audience has. Remember that catchy idiom – necessity is the mother of invention? Your digital product is that invention, and it’s gotta be necessary to tickle your audience’s interest! 

Determine your product type 

Okay, so you’ve identified the problem, now what’s the solution? Is it an online course teaching a highly sought-after skill? An e-book detailing niche knowledge? Or perhaps, a step-by-step guide video. Determine the format that’s optimal for communicating your expertise and fits your audience’s preferences like a glove on a hand. 

Plan your content 

You’re all fired up and ready to dive in head first into creating the content. But oh, slow down my eager beaver! It’s good to plan the structure of your content first. Your digital product should guide the user on a journey from identifying their problem to, ideally, solving it—like a hero’s journey, but for digital products! 

Create the content 

Now you’re ready to get those creative juices flowing. Remember – quality over quantity. Pay attention to detail, but don’t get lost in perfectionism. Make your digital product valuable, but also make sure it sees the light of day! 

Review and test 

Once you’ve created your digital product, it’s time to put it through a series of testing and revisions. Gather unbiased opinions, preferably from people who closely resemble your target audience. Note their feedback and improve accordingly. Who said your first digital product can’t be top-notch?

Prepare for launch 

Finally, get your online store setup to handle sales and delivery. Ensure your payment gateways are effective, and your digital product is easily downloadable or accessible. And voila, you are all set to unleash your first digital product onto the world! So pop that champagne and start the countdown! 

Remember – progress, not perfection. Take one step at a time and before you know it, your first digital product will be out there, setting the digital world ablaze. Now, isn’t that a thrilling prospect?

Sell the various pieces of your digital product before you finish the entire profitable sales funnel

Alright, let’s address the elephant in the room – don’t worry, he’s friendly. So, you’ve spent days, weeks, possibly even months creating your digital product (kudos to you!), but you’re not done with your profitable sales funnel yet. Well, here’s a little secret of the digital empire world – you don’t have to complete the entire sales funnel to start selling pieces of your product. Not just that, it can also be a clever and effective strategy! Yes, you heard it right. But how, you ask? Pull up a chair and let’s chat about it. 

Chop and serve 

Consider your digital product as a full-course meal and its modules, lessons or components as smaller dishes. Sure, the complete meal is a feast, but the individual dishes are delicious and valuable in their own right too. Instead of waiting for the entire feast, start serving the dishes. 

Earn while you learn 

When you start selling pieces of your product, you’ll start generating revenue immediately, but there’s another benefit, and it’s a biggie – the good ol’ feedback loop! Your early customers will provide invaluable feedback that you can leverage to improve your product or refine your profitable sales funnel. Win-win, right? 

Pre-launch perks 

Ever noticed how tech gurus tease the features of their upcoming gadgets, create hype, and then watch as the customers flock to buy it on the day of launch? That’s right—we’re talking pre-launch sales! This not only helps with early revenue but also builds anticipation and excitement about your full product. 

Test, tweak, triumph! 

This is your real-world testing ground. You can test different pricing, packages, marketing channels, and gather solid data on what’s working and what’s not. This allows you to tweak your strategies on the fly, and when it’s time to launch the full product, you’ll hit the ground running… or rather, selling! 

So, dear digital empire builder, it’s time you stopped waiting for the complete profitable sales funnel to start selling. Start serving those tantalizing dishes, gather customer feedback, generate those early dollars, and watch as your business transforms. Remember, Rome wasn’t built in a day, but they were laying bricks every hour. Your digital empire might not be complete yet, but selling pieces of it can get you closer to your goal faster. Now, go out there and start selling!

What to do after someone goes through your profitable sales funnel to nurture them and increase average transaction value

So, your customer has walked through your well-crafted profitable sales funnel – hah! But wait, don’t down tools yet. You’ve done significant legwork to bring them this far – why not continue that momentum and increase the average transaction value? Spoiler Alert: this isn’t a one-and-done deal folks, building a sustainable digital empire requires consistent hustle. 

“The fortune is in the follow-up”… and oh, how true that is!

Picture this – you meet someone at a networking event (remember those?), you shake hands, you exchange pleasantries, and then… radio silence. Awkward, right? Well, that’s exactly how your customer feels if you go MIA after they’ve gone through your sales funnel. This is where email and text communication swoop in to save the day (and your business). 

  • Engagement is Key: By staying in regular touch with your customers, you convey that you value their relationship. Use email updates to keep them in the loop about your offerings. Have a new product? Let them be the first ones to know!
  • Personalization is the Name of the Game: Automated texts that are warm and personal can make customers feel special – because they are! Crafting such communications ups your engagement, boosting your average transaction value in return.

So, what’s the bottom line? Continue the communication to nurture relationships. The more you interact, the more likely that your average transaction value will soar like a Bitcoin investment (yup, you read that right!). 

“Your most unhappy customers are your greatest source of learning.” –Bill Gates

Accept feedback. Learn. Grow. Repeat. Remember folks, your digital empire isn’t built in a day!

How to add multiple profitable sales funnels to expand your reach and make more money without working more hours (the literal dream!)

Holy moly, guacamole! Imagine this – you’re making more money without working more hours? Sounds too good to be true? Well, hold onto your hats because I’m about to blow your mind. Adding multiple profitable sales funnels is your ticket to expanding your reach and, oh yeah, that delicious coin. Ready to know how? Let’s jump in! 

Multiplying your profit centers 

Strange as it may sound, the first step to doubling—heck, even tripling—your income comes down to simple math. Think of your business as a tree. Your main service is the trunk, steady and strong—your bread and butter. But what about branches? Those, my friend, are your additional income streams. 

Now, creating these branches doesn’t mean you’ll have to clone yourself or hire an army of minions (wouldn’t that be convenient?). Instead, it’s all about building smart, passive income streams—digital products, courses, affiliate marketing, anything that doesn’t trade time for money. 

Your funnel, your rules 

The beauty of multiple profitable sales funnels is that they don’t have to be identical twins. One funnel could target beginners while another could cater to the advanced. One might be priced low and another could aim for premium. Different strokes for different folks, right? 

By diversifying, you’re essentially casting a wider net—catching a variety of fish rather than just betting on one type of catch. Hello, expanded your reach! 

Automate the heck out of everything 

Ready to feel like Tony Stark commanding Jarvis? Automation is your new best friend. With the right tools, you can automate nearly every step of your profitable sales funnels—emails, content distribution, social media—even client onboarding. Your role? Sit back, sip that coffee, and watch your empire grow. 

Track and improve 

You’ve built multiple funnels, automated the processes, but are you done? Not quite. The last step is to track and refine. Just as Rome wasn’t built in a day, your digital empire won’t be perfect from day one. It’s a game of trial and error, tweak and triumph. Keep a close eye on your analytics, learn from your success and failure, and constantly improve. 

Implementing multiple profitable sales funnels to ignite your earning potential sounds like a challenge, doesn’t it? But, trust me, once you see that income rolling in—even while you sleep—you’ll know it was worth it. So, are you ready to release your levels of awesome and create your digital empire?

More reading 

If you’re keen to dig deeper and solidify your understanding of profitable sales funnels, I highly recommend checking out the following well-regarded articles: 

These articles provide a wealth of information and provide valuable insights that will surely enhance your understanding of the importance of setting up a profitable sales funnel for your budding digital empire. Dig in, as each article will guide you through every step, from crafting quizzes to turn subscribers into leads, to nurturing those who’ve gone through your profitable sales funnel. You’ll find plenty of practical advice.

Why Create a Profitable Sales Funnel for Your Digital Empire?

Which well-paid expert are you?

Take this quick (60-second) quiz to find out which type of well-paid expert you are, and what steps to take to make that dream a reality.