Should you build a quiz for your business?
Take this quick (60-second) quiz to find out whether you should build a list in the first place, and if so, what type of quiz your business needs.
The Quiz Playbook: Unlock the Power of Interactive Content
So, you’ve decided to dive into the world of online quizzes, huh? Bold choice, my friend! Creating interactive content is a captivating world that rivals a late-night TV talk show, but with the bonus that there are no bothersome commercial interruptions. Or so I’ve heard. I’m not really one to watch (or do) anything after 9PM.
Ahem. Anyway, let’s come to the gist. When done right, online quizzes can be a jackpot for solopreneurs like you. They can enhance your brand’s visibility, increase audience engagement, and even generate leads. Sounds like a sweet deal, doesn’t it? But wait, there’s a catch! (Oh no! Didn’t see that coming, did ya?) Making an interesting and captivating online quiz is similar to juggling flaming chainsaws. It’s exciting, but it requires skill.
Quick overview of creating interactive content
In this guide, we will show you how to create interactive content step by step. It’s like we’re taking a walk together, but without the park. And the hand-holding. But hey, you get the idea.
Setting Clear Quiz Objectives
The question you need to ask is, “What do I want my quiz to achieve?” To drive traffic to your website? To collect leads, perhaps? To encourage buying decisions? Answering this question sets the stage for everything that you’ll do next. You got your wand in hand, solopreneur?
Choosing Your Quiz Type
Moving on to the fun part, it’s time to pick the type of quiz you want. Love personality quizzes? Everyone loves figuring out what type of cheese they are on a Tuesday afternoon! Knowledge quizzes? Perfect for showcasing your expertise and educating your audience.
If this part trips you up, I have a quiz for you: Should You Build a Quiz for Your Business? If so, which one?
Creating Engaging Content
Once you’ve chosen your quiz type, it’s time to roll your sleeves and create compelling content.
Designing Your Quiz
A compelling design not only captivates the eye but also creates irresistible curiosity. Use a form builder tool to help you with this. Avoid overcrowding it with too many elements or text – less is always more when it comes to design!
Promoting Your Quiz
Finally, once you’ve created your quiz, don’t abandon it in the Room of Requirement! Promote it on your social media channels, in your emails, or even through paid advertising. Remember, a quiz isn’t just a one-time thing: keep updating it, and promoting it!
Adventure awaits, solopreneur! Are you ready to create an online quiz that’s “Riddikulus-ly” engaging?
Understanding Your Audience
Just like a cunning magician, to conjure an enthralling spell — er, quiz — you’ve got to know who you’re casting it on. So, who is your audience? Millennials obsessed with boba tea, busy parents seeking quick DIY hacks, or perhaps adventurous explorers planning their next vacation? To create a quiz that really connects with your audience, you need to know what they like, dislike, struggle with, and want to achieve.
Integrating the Quiz Into Your Business
Remember the old saying, “All roads lead to Rome”? Well, in your case, all quiz pathways should lead to your product! Your quiz results should tie into your products or services naturally. How, you ask? One example might be a quiz entitled “What’s Your Perfect Vacation Style?“. If you’re a travel agency, you can link each result to a suitable travel package. Clever, isn’t it?
Use Quiz Analytics Effectively
Leverage the power of analytics to gain an unbeatable edge! Analyzing the results of your interactive content can provide insights about your audience, their preferences, and behaviors. Let these insights be your enchanting compass, leading your way to making brilliant marketing decisions. Have most participants identified as “Night Owls” in your “What’s Your Productivity Type?” quiz? Consider launching your promotions during late hours. Or have they revealed a budding interest in a certain topic? Bam! Here’s your next blog post idea!
Imagine having these valuable insights available at your fingertips and translating them into the perfect marketing strategy to reel in your audience! Pretty cool, right?
But, how might you ask, do we sift through all these analytics? Well, my friend, you’ve got yourself elbow-deep into some serious quiz analytics. Now buckle up and let’s dive together into this exciting ocean of data!
Identifying Key Metrics
Where to start you may wonder? Begin with the basics— your participation rate, completion rate, and the average score. These faithful companions will be your first glimpses into the effectiveness of your quiz. Is your completion rate above 85%? You’ve got yourself an engaging quiz there, champ! Is it below that? Time to rethink some strategies, and no worries, we’re in this together!
Analyzing Individual Question Responses
Next up, you might want to peek into individual question responses, a realm often overlooked. Is there a question where people drop off? You may want to eliminate that question. Or, ping! Do certain answers tend to lean towards a particular option? That’s your cue. You’ve hit onto an audience preference, so use it to your advantage!
Diagnosing the Drop-off
Finally, behold the dreaded drop-offs. Finding out where your audience is waving goodbye can help you pinpoint problem areas. Perhaps a certain section feels too long, or a specific question too intrusive. Like a seasoned detective, it’s your job to figure out the ‘why’ and to turn those wave-goodbyes into ‘let’s-stay-and-play’. Remember, there’s no obstacle too great for an ambitious solopreneur!
Use analytics to create engaging quizzes that inspire and convert. Take a breath, roll up your sleeves, and harness the power of analytics.
Interactive Content and the Art of Retargeting
So, you’ve successfully enmeshed your audience in your interactive content, got them to invest their time, and guess what? They abandoned us halfway through! Oh, the agony! But hold off on reaching for those tissues just yet. There’s a pretty slick way to re-engage those who didn’t finish taking your quiz. It’s called Retargeting.
From the insights received from your quiz analytics, you can identify where those individuals stopped interacting. You’d then retarget those individuals… yes, you heard it right. Retargeting is not only used for eCommerce ads that follow you on the web, but it is also a great tool for engaging interactive content.
Personalizing Quiz Results
Remember the joy you felt as a child when you saw your name in a personalized storybook? It’s that personalized touch that we feel when our name is printed on a product package or when a software addresses us by our name.
We tend to feel a wave of delight; it just makes the whole experience more personal and enjoyable. And quizzes are no exception. Personalizing your quiz results can be a massive game-changer in the way participants perceive and engage with your quiz. Trust me, it’s like adding a pinch of salt to a bland soup; it totally amplifies the flavor.
Offering Value in Exchange for Information
Well, one might think, why on earth would people happily hand over their contact information? A legitimate question to ponder upon. Here’s a tactic that is known to do just that wonderfully.
Offering value in exchange is a proven tactic. You offer valuable insights, unique content, a discount code, or something exclusively beneficial. In return, they give you their contact information. It’s a win-win situation. So be generous, offer value, and watch your contact lists grow exponentially like never before!
But hey, you didn’t think it’s all about just giving away goodies, did you? Though rewards may attract an audience, it’s the content quality that retains them. Your quizzes need to be insightful, fun, and rewarding enough to ensure they feel the value promised was delivered.
So, let’s delve a little deeper into the fine art of quiz compensation, shall we?
Selecting The Right Compensation
But first, ask yourself – what do your users value? It sounds simple, but the answer to this question is the key to unlocking higher engagement rates. Are they looking for discounts? Exclusive access to something? Knowledge or insight? Once you have a firm handle on this, selecting the right rewards becomes a breeze.
The Beauty of Instant Gratification
Instant gratification can greatly increase engagement with your quiz. A discount that can be used right after completing the quiz? You’ve hit the jackpot! Trust us, everyone absolutely adores the immediate successes they achieve through their efforts.
Boost your solopreneur journey by engaging your audience through rewarding quizzes. Get started now!
Let’s go deeper into this, shall we?
It’s not enough to talk theory… let’s break down the process.
Step 1: Pick a quiz topic that’s aligned to your audience and your offer.
You’ve probably heard the saying, “Pick a job you love, and you’ll never have to work a day in your life.” The same principle applies here, but with a bit of a twist—pick a quiz topic you and your audience love, and you’re on a good track. Being a solopreneur isn’t about doing things randomly. It’s about making informed and thoughtful decisions. And right at the top is choosing a quiz topic.
How do you go about choosing the right quiz topic? Easy-peasy!
- Know your audience—understanding your audience, their likes, dislikes, and interests is the first step. If you’re catering to movie buffs, a quiz on Hollywood classics may be a great hit. But throw that at a group of history enthusiasts, and you’ve got crickets chirping. Get to know your audience, and they’ll guide you to the right topics.
- If you are selling gardening tools, a quiz on ‘Which superhero are you?’ would not align well with your offer. Your quiz topic should seamlessly tie into your offerings— it’s like building a bridge between curiosity and conversion.
- Consider the competition—Knowing what others in your space are up to can guide your choices. It’s not about copying—it’s about being conscious of the landscape. Can you provide a fresh spin on a popular quiz topic? Go for it!
Alright, all set with the topic choice, right? However, don’t be too hasty to jump into the design of your quiz. First, we must plan the end points. Curious to know how? Onto the next part, fellow quizillionaire!
Step 2: Choose your endpoints.
All right, you’ve picked an interesting topic, and now it’s time to outline the end results. The goal of your quiz is not only to entertain, but also to engage and subtly guide your audience towards taking action. Hence, choosing your endpoints is a crucial step in this process.
What exactly are endpoints? Glad you asked! You can consider endpoints as the various outcomes of your quiz. If your quiz is about finding the best product for your audience, the endpoints could be different products that you offer, each designed to meet different needs. Sounds pretty neat, right?
Here’s a quick step-by-step on how to choose your endpoints:
- Identify your outcomes: Based on what your quiz is about, list down potential outcomes or results that align with your product or service.
- Ideally, these outcomes would relate to the specific interests, needs, or pain points of different segments within your audience. Thus, identifying these outcomes is also about understanding your audience better. Who said quizzes were boring?
- Look at your offers: Now, here’s the sneaky bit – connect each quiz outcome to different stages in your sales funnel or to different products in your lineup. For instance, if you’re a personal trainer with an online program, an endpoint could lead to your ‘beginner’s workout guide.’
Your quiz is now a lead generating machine, and your audience doesn’t even know it.
Step 3: Write your questions, with the endpoints in mind.
Okay, so you’ve chosen your endpoints. Now, let’s think about questions, shall we? When writing your quiz questions, always keep your endpoints in mind. Your primary goal is to guide your audience toward those endpoints, much like a sly convoy, smoothly but purposefully.
Let’s hit those keys!
- The Purpose-Driven Question: Start each question with a purpose. What are you trying to ascertain? Are you gauging their lifestyle habits, professional preferences, or their level of knowledge in a particular area? You’re not asking just for fun, right? Remember, every question should drive the quiz-taker closer to your desired endpoint.
- The Fine Art of Balancing: Striking the right balance between fun and functional questions is crucial. Too many functional questions and your quiz audience might as well be filling out their tax returns. On the other hand, too many fun questions and you risk losing valuable data and insight into your audience.
- The Language Game: The language of your questions matters immensely. You want to use language that your audience understands and relates to. Using 1980s slang to connect with teenagers is a guaranteed way to get ignored!
- The Engagement Quotient: Make your questions engaging. Ask questions that ignite curiosity, shoot for the moon, and sprinkle in a little bit of humor. Remember – the moment your prospect disengages is the moment you’ve lost them. Keep them hooked!
Creating quiz questions is like making a good cup of coffee – it’s both an art and a science. It needs the right balance. Too weak, the engagement is lost. Too strong – well, that just drives your audience away.
A question I get asked a lot: “How many questions should my quiz be?”
Oh, the age-old question! It’s like asking, “how long is a piece of string?” Well, like the string, there’s no ‘one size fits all’ answer here. However, you’re in luck because your amicable guide (that’s me!) has some rules of thumb for you to stick to.
Firstly, keep in mind that the aim here is to engage your audience, not bore them to tears or make their fingers cramp from clicking too much. Consider the attention span of our generation (hey there, fellow goldfish!). So, I’d say anything between 8 and 15 questions should do the trick.
- For simpler quizzes, like personality quizzes or product recommendation quizzes, 8 to 10 questions are usually enough to have a good balance between engagement and fatigue.
- For more complex quizzes, say an educational or skills assessment quiz, you might pull off up to 15 questions. If your quiz teaches your audience something about themselves, they are much more willing to answer dozens of questions. But they need to be relevant.
Remember, the main idea is to keep your audience captivated, wanting more, not less, of what you’re providing. Your target audience should leave the quiz experiencing something like a “fun-sized” candy bar: satisfied but still craving more.
Remember, these are guidelines, not commandments carved in stone. Feel free to experiment with quiz lengths based on your audience’s behaviors. And, as always, test and improve!
Step 4: Code your quiz.
Armed and ready as your tech sidekick, Paperform operates as our formidable quiz creation powerhouse. It’s no exaggeration to declare this platform as every Quizillionaire’s dream utility belt. With Paperform, complex becomes simple, and crafting engaging quizzes transforms into a walk in the park. Now, are you ready to craft a quiz that’ll leave your audience buzzing with curiosity and excitement?
And of course, we’re not going at this alone. Tag-teaming alongside Paperform is your choice of email service provider. I personally chose ConvertKit because it has user-friendly features and automation capabilities. It has been a valuable tool for my business. Quizzes provide valuable insights about your audience. However, if you don’t connect these insights to your newsletter or email marketing, you’re missing out on potential revenue. ConvertKit makes it easy to connect your quiz results to automated email sequences that cater to your audience’s wants and needs.
Finally, let’s talk about your website. Your virtual handshake, online office, and first impression maker should be seamlessly integrated with your quiz experience. Think of it like this: your website is the host, and your quiz is the special event being held. Make sure your guests feel welcomed and guided throughout the event. The goal is to impress them with the smooth flow from the entrance to the quiz.
With the powerful platform of Paperform, the strategic partnership of ConvertKit, and the inherent allure of your own website, you possess a formidable tech stack that is fully equipped to launch your Quizillionaire empire.
Step 5: Write your post-quiz follow-up sequences.
So, you’ve got your awesome quiz ready, brimming with relevant, stimulating questions. Great! But don’t pop the bubbles just yet. There’s the little — okay, it’s pretty big — matter of what comes after the quiz. I’m talking about post-quiz follow-up sequences, folks!
Follow-ups are important to engage your audience and guide them towards taking the desired action: accepting your offer. Consider your follow-up sequence as the knock-out finish to your one-two punch, with your quiz delivering the initial thrilling jab. How do you craft this all-important sequence to pack the right persuasive punch?
If you want templates and swipe files for the post-quiz email sequence, be sure to check out the Quizillionaire Toolkit.
Email 1: Their results
This email is a word-for-word copy of what they read on their results page. Here are your results, here’s what they mean, and if you’d like a bit of help, here’s how to move forward.
Email 2: Your offer
This email reminds them that they took the quiz, and introduces your offer in greater detail.
Email 3: Statistic from your niche/industry
This email tells them about a surprising statistic in your industry. Ideally one that ties to the problem they’re having that you can help them solve.
Email 4: Mistake
“Are you making this mistake?” is a great hook.
Email 5: Case study
Tell the story of someone who went through your offer.
Step 6: Test, then Launch!
Test every possible path and permutation.
If I had a dollar for every time I launched a quiz that had a bug in it, I’d have at least ten dollars. Thankfully, based on all my past slip ups, I have a big SOP that looks something like this:
- Make sure every possible permutation has an endpoint. This is where strings and Post-it notes come in handy.
- Make sure the quiz, once deployed, looks okay on mobile. I once sent paid traffic to a quiz that users couldn’t actually do. That didn’t make me feel smart.
- Make sure to test the connections to your email service provider. Test every possibility.
Once you’ve got it set, then launch it!
Add it to your website. Send it to your list. Share it on social media.
Then make sure you have a plan for how to follow up with every single person who submits their email address.
It’s on you to take the next step. You’ve come this far. Don’t stop now!