How to Grow Your Business with Customer Service

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Customer service is one of the most important elements of any business. Not only can customer service help your business grow, but it can also run you out of business if you’re not careful. 

Many businesses consider profit margins and think that they must develop new products, eliminate staff, or engage in other activities to grow their profits. While these are all great and pretty effective, many businesses make the mistake of neglecting their customer service efforts. 

Customer service is important and should be treated as such within a business. Customer service that goes above and beyond the typical service you will receive will help you to increase customer loyalty. It will increase customer retention, which is much more effective and cheaper than constantly bringing in new customers. You want your customer service to be so good that your business stands out from your competitors and customers continue to talk about you and choose you. 

Excellent customer service will help you build a good reputation in your industry. When customers have a positive experience, that goes beyond what other companies provide, they will want to talk about it. All of this is one of the best ways to increase your profits. Customers will come back to you time and time again, they will spend more money with you and invest in other products and services that you offer, and they will recommend you to their friends and family. They may even talk about you on their social media channels.

This is why customer service is vital. To help you grow your business via customer service, here are some top tips you need to include in your strategy. 

#1 Train your staff to listen to employees actively 

When customers feel seen and heard, they will also feel valued. Many businesses now use chatbots or automated scripts to handle customer inquiries. While this can help cut back time, costs, and resources, it also means that customers are often left disconnected, unheard, and frustrated. Make sure your customer service agents know how to actively listen to customers, reflect on them, and solve their queries. 

#2 Make sure your staff are well trained in your business, products, and services

Customer service needs to be more than just listening. Your staff needs to be able to solve queries, good and bad. Make sure they have regular training and are well-equipped with knowledge about the industry, your business, your products, and your services. This will help customers trust you. 

#3 Obtain feedback from customers so you can make relevant improvements 

You cannot improve your customer service if you don’t know what needs improving. Speak with your customers to find out what they like, and what they don’t like. This will make your strategies much more efficient by taking the guesswork out of the equation. You can do this by using a QR code survey. This can be added to receipts or posters so that customers can quickly answer a few questions for you. You can then gather the responses and incorporate them into training your staff.

Customer service is vital for any business that wants to grow. Follow these top tips to get you started.