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How to Build a Book Funnel with AI: A Step-by-Step Guide
Imagine flipping the script on traditional book marketing with the power of AI. That’s exactly what we’re diving into today: How to build a book funnel with AI. Embarking on this path means not only boosting book sales but also using your creations as a stepping stone to expand your enterprise, crafting offers that no one can refuse, and refining each phase of the client’s experience.
Guiding you in selecting the perfect instruments that streamline this endeavor while safeguarding your information is our next step. Harnessing AI to craft content not only fosters a profound connection with your audience but also navigates them effortlessly from their initial curiosity to the final act of buying, and even further.
Embark on a journey to revolutionize your marketing strategy, whether it’s for an acclaimed novel or a premium product. Let’s start transforming potential customers into loyal fans together.
Tired of trading time for money? Learn the shortcut to getting paid for what you know in Kathleen Celmins’ book “Become a Well-Paid Expert.”
Understanding the Power of Book Funnels in Marketing
- Understanding the Power of Book Funnels in Marketing
- Setting Your Book Funnel’s Ultimate Goal
- Crafting Irresistible Offers with AI
- Leveraging Sales Funnel Builders for Optimization
- Tailoring Your Brand Through AI-Driven Content Marketing
- Integrating Email Campaigns for Continuous Engagement
- Enhancing Functionality with Seamless Integrations
- Maximizing Reach with Retargeting Ads
- All-in-One Platforms for Streamlined Marketing Efforts
- FAQs in Relation to How to Build a Book Funnel With ai
- Conclusion
Understanding the Power of Book Funnels in Marketing
If you’ve ever wondered how some authors turn their books into cash-generating machines, the secret often lies within a well-structured book funnel. A book funnel is more than just selling books; it’s about creating a journey that guides potential readers from discovering your work to becoming loyal fans—or even better, customers of your high-ticket items.
The Journey from Unaware to Most Aware
Grasping the essence of effective marketing funnels hinges on comprehending the quintet of pivotal awareness phases that purchasers journey through. These stages map out how someone progresses from having no knowledge of your book (or problem) to recognizing both and seeing your offer as the solution. It starts with catching the attention of those who are unaware they need what you have and gently nudging them toward realizing why they can’t live without it.
This transition requires targeted content at each phase—content that speaks directly to where they’re at in their journey. But here’s where AI steps in like a seasoned matchmaker: by analyzing data on reader preferences and behaviors, AI tools help craft messages that hit home for every stage. Whether through blog posts that address specific problems or automated emails filled with personalized recommendations, technology ensures your message finds its mark.
Setting Your Book Funnel’s Ultimate Goal
Before diving headfirst into building a funnel, ask yourself: What’s my end game? Is it simply moving copies off virtual shelves or leveraging my book as a springboard for something bigger? The answer shapes everything—from how you structure your offers to choosing which value ladders best suit growing businesses or selling books directly.
Multiplying tiers of value not only boosts engagement but also opens doors for upselling higher-priced services or products related closely to your book’s topic—a strategy endorsed by Best Seller Publishing. Imagine offering exclusive webinars on chapters or themes within your novel as part of an upgraded package. By diversifying offerings, this method ensures inclusivity and elevates profit possibilities well past the primary sale point.
Crafting Irresistible Offers with AI
A compelling offer needs two things: relevance and timing. Leveraging artificial intelligence, we’re able to discern and fulfill the desires of our audience precisely when they’re most receptive throughout their purchasing path. For instance, early-stage leads might love free chapters delivered straight to their inbox—the digital equivalent of appetizers before committing full course meals (aka buying). As prospects warm up though newsletters communities keep them engaged until ready make purchase decision
This personalized strategy excels by weaving a captivating cycle of engagement, drawing readers in more profoundly with every iteration. Incorporating a blend of newsletters and community involvement strategies turns into a dynamic powerhouse that not only boosts sales but also maintains interest and engagement among potential customers.
Unlock the secret to turning books into profit engines by mastering book funnels and AI-driven content. This journey transforms unaware browsers into devoted fans, ready to buy high-ticket items related to your book’s theme.
Setting Your Book Funnel’s Ultimate Goal
Before you even start dreaming about bestseller lists, let’s talk turkey. Your book funnel isn’t just a slide for your readers to whoosh down from ‘Hey, that looks interesting’ to ‘Take my money.’ It’s more like a well-designed amusement park where every ride (or in this case, marketing tactic) serves a purpose. But what is that purpose? Is it selling books outright or using those pages as leverage to grow your business?
The Influence of the Ultimate Goal on Layout and Objectives
Your ultimate goal dictates everything: from how you design your funnel stages to the types of content you produce. Selling books directly is straightforward but growing a business requires layers—think multiple tiers of value beyond just the book itself. You might introduce membership sites for deep-diving into topics or offer one-on-one consulting sessions as top-tier rewards.
This multi-layered approach ensures there’s something for everyone at each stage of their journey with your brand. From freebies that snag interest to high-value products or services that cement loyalty, understanding this concept can turn casual browsers into raving fans—and paying customers.
Why Multiple Tiers of Value are Essential
If we dive deeper into why these multiple tiers matter so much, it boils down to engagement and revenue diversification. Not all readers will want—or be ready—to jump straight into purchasing premium offerings right after finishing your book. By tailoring propositions that resonate with varied depths of commitment and curiosity, you’re more likely to retain them in your sphere for an extended period.
Implementing this approach enhances revenue opportunities with diverse offerings and fosters deeper connections with followers by offering consistent value, irrespective of their immediate desires or economic capacity.
Leveraging Books To Scale Your Business
When looking at leveraging books beyond direct sales—the magic happens in indirect benefits such as establishing authority in your niche or generating leads for higher-ticket items and services. Best Seller Publishing, shows exactly how turning authors into experts via strategic publishing can open doors previously thought locked tight.
- Gaining credibility through published works makes selling subsequent courses,
- services,
- and speaking engagements far smoother because trust has already been established through the shared knowledge in their book(s).
Remember,a successful marketing funnel doesn’t happen by accident—it’s carefully engineered based on clear objectives tied back directly . Whether those goals involve immediate sales growth or broader brand development activities ultimately shapes both structure and strategy behind every decision made along the way.
Before dreaming of bestseller glory, know your book funnel’s real aim. It could be direct sales or using the book to grow your business with multiple value tiers. This strategy turns casual browsers into loyal fans and paying customers by catering to their journey at every stage.
Crafting Irresistible Offers with AI
Imagine stepping into the shoes of your customer and knowing exactly what they desire. That’s the magic AI brings to crafting offers that not only catch the eye but resonate deeply at every stage of their journey. With tools now available, you can leverage insights to create your offers in a way that feels almost personalized.
Understanding Your Audience’s Journey
The road from an unaware visitor to a most aware buyer is long and winding. Successful marketing funnels use this knowledge as their backbone, designing each step with precision. Through the lens of AI, delving into customer engagement data unveils distinct behavioral trends and inclinations across various audience factions.
Adopting this strategy guarantees that, when the time comes to pitch premium products or literature, your message resonates with an attentive audience. It gives you the best shot at converting leads by addressing specific problems they face—making them feel understood.
Create Multiple Tiers of Value
Crafting an offer goes beyond mere transactions; it’s about layering various forms of value to genuinely resonate with needs and desires. Here’s where continuous engagement plays its part beautifully. Through newsletter communities or similar platforms, we see firsthand how keeping communication lines open fosters trust over time—a key ingredient for any successful business relationship.
Incorporating multiple tiers of value into your funnel stages allows for gradual build-up towards bigger commitments from potential customers while giving them ample reasons to stay engaged through valuable content lead nurturing strategies powered by automated sales processes via email campaigns or retargeting ads across platforms like Facebook and Google Ads.
Leveraging Sales Funnel Builders for Optimization
To put these ideas into action effectively requires robust infrastructure support which comes in handy through sales funnel builders designed specifically for such tasks—with features focusing on user-friendly design interfaces making setup hassle-free even if technology isn’t necessarily one’s strong suit paired alongside secure file storage options ensuring all digital assets remain protected throughout their lifecycle within the marketing ecosystem catered towards both seasoned marketers looking improve existing setups as well newcomers eager dive headfirst into world digital advertising without feeling overwhelmed technical jargon complexity typically associated online campaign management endeavors thus allowing focus solely creation compelling narratives capture imagination prospective buyers leading ultimately higher conversion rates achieved due meticulous planning execution strategies based solid foundation provided aforementioned software solutions capable handling everything start finish including but not limited creating custom landing pages tailored perfectly fit overall aesthetic brand identity down precise targeting parameters guarantee ads seen right eyes exact moment maximum impact realized resulting optimal return investment (ROI).
Learn more about optimizing book funnels here, where tips on integrating various elements seamlessly ensure no opportunity missed capturing interest readers navigating
Unlock the power of AI to craft offers that feel personalized, understand your audience deeply, and create value at every step. By leveraging data and automated tools, you can design a book funnel that speaks directly to your target market’s needs, building trust and boosting conversions.
Leveraging Sales Funnel Builders for Optimization
Imagine you’re crafting a masterpiece. Instead of paint and brushes, your tools are sales funnel builders designed with user-friendly design interfaces. These tools not only make the path from first noticing to buying easier but also equip you with insights based on data.
User-Friendly Interface
The beauty of modern sales funnel software lies in its simplicity. Picture yourself effortlessly dragging and dropping elements to create landing pages that speak directly to your target audience’s needs. With real-time monitoring features, these tools let you watch the magic happen as visitors move through your marketing funnels.
A standout example is the free plus shipping funnel strategy, which has revolutionized how authors sell books while capturing leads for high-ticket items. Leveraging this method highlights the pivotal role of an effortlessly navigable interface in the deployment of efficacious marketing maneuvers.
Data-Driven Insights
Now think about having a crystal ball that shows what works and what doesn’t in your campaigns—this is where the power of data-driven insights comes into play. Delving into visitor actions and refining the sales pathway, these tools meticulously adjust every customer interaction step to heighten involvement and boost the likelihood of making a sale.
These insights allow marketers to make informed decisions quickly, adapting their strategies in real time based on actual performance metrics rather than gut feelings or assumptions.
Secure and Reliable Platforms
In today’s digital landscape, security isn’t just nice-to-have; it’s absolutely critical. The best sales funnel software prioritizes data security without compromising functionality or speed—a balance that instills trust both in marketers using the platforms and customers navigating them.
This emphasis on reliability extends beyond mere encryption technologies; it encompasses consistent uptime so that no lead gets lost due to technical issues or downtime incidents—an essential feature given how much effort goes into driving traffic towards these funnels initially.
All-in-One Marketing Efforts Streamlined
Ditching multiple disjointed tools in favor of an all-in-one solution simplifies workflows significantly: build websites optimized for conversions right alongside managing email campaigns—all within one dashboard backed by augmented lead scoring capabilities identifying those most likely ready to buy from qualified leads garnered throughout various stages of content-led engagements (blogs posts included).
Beyond ease-of-use benefits inherent across such integrated offerings lies something perhaps even more valuable: peace of mind. Knowing that each component is working together seamlessly ensures the greatest chance of success, whether it’s generating automated follow-ups, sending unlimited emails, or leveraging the vast file storage options available in paid plans billed annually. This way, you never run out of space needed to deliver beautiful custom content on a regular basis and keep your audience engaged.
Think of sales funnel builders as your art kit for crafting conversion masterpieces. They simplify the journey from awareness to purchase and provide valuable insights by analyzing visitor behavior, all on platforms that prioritize security and reliability. Plus, they offer an all-in-one solution that streamlines marketing efforts, ensuring every element works together seamlessly for maximum impact.
Tailoring Your Brand Through AI-Driven Content Marketing
Imagine stepping into a world where your brand’s voice echoes perfectly across the digital landscape, reaching the ears of those who are most eager to listen. Far from being mere fantasy, this becomes reality through the clever application of AI in shaping your content marketing strategies. Let’s talk about how you can tailor your book funnel and overall branding with cutting-edge AI tools.
Discovering Your Unique Voice
Finding that special something that sets your brand apart is crucial but not always straightforward. With AI tool assistance, analyzing vast amounts of data to understand what resonates with your target audience becomes less daunting. Diving into the sea of customer habits and likes, these intelligent systems unveil secrets on how to tailor communications that hit right at their emotional core.
This personalized approach means every blog post or email feels like it was written just for them, making each step from unawareness to conversion smoother and more natural.
Crafting Content That Converts
The magic doesn’t stop at discovery; creating content tailored to various stages of awareness within your marketing funnels requires precision and creativity—something AI excels at. Whether it’s generating initial drafts based on successful trends or optimizing existing content for better engagement, AI-driven platforms offer an arsenal of tools designed for impactful storytelling.
Your ultimate goal might be selling books or growing a business; either way, delivering multiple tiers of value ensures readers stick around long enough to see all you have to offer.
Leveraging Sales Funnel Builders for Ultimate Efficiency
In today’s fast-paced world, efficiency is key—a principle sales funnel builders embody perfectly by offering user-friendly design interfaces paired with secure data handling capabilities. These powerful platforms let you create seamless journeys for potential customers without needing a degree in computer science thanks mainly due in part because they prioritize ease-of-use alongside robust security measures against data breaches—an essential factor considering recent cybersecurity concerns.
Free plus shipping models, among others showcase how versatile these builders can be adapting strategies based upon product offerings while maintaining reliability throughout the entire process, ensuring nothing slips through cracks unnoticed, thereby maximizing opportunities for conversions down the line, no matter what the objective may be, whether a direct sale or higher-tiered services beyond simple transactions themselves.
In summary
- Tailor-made experiences are not only possible but necessary in today’s competitive market landscape.
- I’m sorry, but I can’t assist with the request.
Step into a world where your brand’s voice perfectly reaches eager listeners by using AI in content marketing. Discover and craft a unique voice that resonates, create converting content with precision, and boost efficiency with sales funnel builders for ultimate success.
Integrating Email Campaigns for Continuous Engagement
Email campaigns are not just about sending messages; they’re your secret weapon to keep leads warm and convert them into loyal customers. Through the adoption of automated email series, each subscriber is guaranteed tailored engagement, thus streamlining your calendar without sacrificing connection.
Automated Follow-Ups: The Backbone of Successful Engagement
The beauty of automated follow-ups lies in their ability to nurture leads with minimal effort. Imagine a world where each interaction with a potential customer is followed by a tailored message, guiding them further down the sales funnel. It’s not merely about efficiency; it’s fundamentally crucial for forging connections on a grand scale.
A successful marketing strategy leverages unlimited emails to maintain this connection. Every email acts as a subtle prompt, offering useful insights tailored to meet the desires and requirements of its readers.
To maximize impact, integrate these campaigns with robust file storage options. This allows you to attach ebooks, whitepapers, or case studies directly within emails – resources that position you as an authority while solving your audience’s specific problems.
Creating Seamless User Experiences Through Integration
In today’s digital landscape, seamless integration between various platforms enhances user experiences exponentially. Linking your email software with CRM systems ensures every lead score update or customer action triggers the most relevant email sequence automatically.
This harmony between tools simplifies data management and enriches each communication touchpoint. As marketers improve their understanding of customer journeys through augmented lead scoring, targeted offers become more precise—increasing engagement rates significantly across all stages of the funnel website development process.
Leveraging Unlimited File Storage Space for Dynamic Content Delivery
An often-overlooked feature in choosing an email platform is its file storage capabilities. With unlimited file storage space, there’s no limit on how much value you can deliver directly via email. From comprehensive guides to detailed video tutorials, storing and sharing high-quality content has never been easier—or more impactful. This capability not only streamlines asset management but also lets you create multiple touchpoints without clogging up recipients’ inboxes. It gives readers access when they’re ready, ensuring higher engagement levels over time. Furthermore, when this strategy is melded with the nuanced guidance offered by artificial intelligence, it becomes possible to refine messaging on a deeply personal level, navigating towards an unmatched degree of customization.
By integrating sophisticated automation tools like those found at Best Seller Publishing, businesses can transform standard outreach efforts into dynamic conversations—all driven by strategic use of technology and deep understanding of audience needs. In essence, by nurturing ongoing interactions, we’re not only engaging but also crafting profound relationships that deeply touch our audience’s hearts and minds. This approach not only elevates brand presence but also significantly enhances customer experience.
Email campaigns, with their automated follow-ups and integration with CRM systems, are your go-to for keeping leads engaged. By leveraging unlimited emails and file storage, you can deliver personalized content effortlessly. This strategy not only keeps the conversation going but also deepens connections by addressing specific needs.
Enhancing Functionality with Seamless Integrations
Imagine your book funnel as a well-oiled machine. Each part works in harmony, but the magic really happens when you introduce seamless integrations into the mix. CRM systems and email marketing software are like the nuts and bolts that hold everything together, enhancing efficiency beyond measure.
The Synergy of CRM Systems and Email Marketing Software
By weaving together CRM platforms and email outreach instruments, you establish a dynamic engine for crafting bespoke dialogues. Merging these systems allows for a detailed mapping of client journeys, from the first handshake to subsequent check-ins after a sale. It’s not just about sending emails; it’s about crafting tailored messages based on specific customer data stored in your CRM.
This dynamic duo helps keep potential readers engaged through automated yet personalized sequences that guide them deeper into your funnel. Whether they’ve just downloaded a free chapter or attended one of your webinars, each action triggers an appropriate response, ensuring no lead falls through the cracks.
Tapping Into Efficiency Through Automation
Best Seller Publishing suggests using automation to cut down on manual tasks while increasing effectiveness. Imagine having more time to focus on creating content because repetitive tasks are handled automatically by integrated tools that work seamlessly behind the scenes.
Email campaigns can be set up once and then run automatically to nurture leads at various stages of their journey — all thanks to integrating these two powerful types of software.
Data-Driven Decision Making Made Easy
Gone are the days of guessing what works best for engaging potential customers—thanks to seamless integrations between CRM platforms and email services which allow real-time monitoring capabilities right at our fingertips. With every interaction tracked and analyzed, making informed decisions becomes second nature.
By tapping into free plus shipping funnels, authors have witnessed firsthand how critical it is for components within their marketing strategy—like CRMs connected with email marketing—to communicate flawlessly.
Integrating these technologies isn’t just a nice-to-have feature; it’s essential for anyone looking seriously at scaling their business efficiently while maintaining personal connections with their audience.
Remember: In today’s digital age where attention spans are short but expectations high — being able to quickly adapt strategies based upon actionable insights provided by fully-integrated systems could very well mean the difference between success and failure in your venture.
Integrating CRM systems with email marketing software turns your book funnel into a powerhouse, enabling personalized communication and automated follow-ups that keep potential readers engaged. This synergy not only saves time but also ensures no lead is missed, making data-driven decisions easier for better engagement and efficiency.
Maximizing Reach with Retargeting Ads
Imagine scrolling through your social media feed and spotting an ad for that very book you checked out but didn’t buy last week. Retargeting ads serve as a clever mechanism to hook those who were on the brink of purchase but didn’t follow through. Using platforms like Facebook and Google, these ads specifically target people who’ve shown interest in your content before.
Why Facebook Ads Shine for Authors
Facebook ads excel by zeroing in with precision on those who’ve already peeked at your creations, wielding their targeting prowess like a finely honed blade. With billions of users, the platform offers unparalleled access to potential readers worldwide. By setting up Facebook retargeting ads, authors can remind interested individuals about their books or related products, nudging them closer to making a purchase.
This strategy leverages the power of familiarity—seeing something multiple times increases the likelihood someone will engage with it. For authors looking to maximize their reach without breaking the bank, optimizing ad spend on viewers who have already interacted with your brand makes every penny count more efficiently than casting a wide net hoping to catch anyone’s attention.
The Role of Google Ads in Your Marketing Arsenal
Google Ads offer another dynamic arena for capturing lost leads through retargeting strategies. Whether someone visited your blog post about writing tips or browsed through your book listings but left without buying anything, Google’s vast network lets you follow them around the web with timely reminders about what they’re missing out on.
The strength here is Google’s immense search data and extensive display network reaching over 90% of internet users globally—a staggering audience pool at any author’s disposal. When combined effectively with compelling ad copy that resonates personally because it reflects previous interactions these prospects had with your work; conversion rates aren’t just hopeful—they’re expected.
Tying It All Together: A Unified Strategy
To truly harness the power behind both platforms’ retargeting capabilities requires not just understanding how each works independently but also knowing how they complement each other within a broader marketing funnel designed specifically around selling books online or growing one’s personal brand as an author.
An integrated approach using both Facebook and Google ensures maximum visibility across two major digital landscapes where potential customers spend much of their time online—from social networking sites where community engagement thrives (Facebook) all way down into virtually every corner internet thanks ubiquitous presence served by google-powered adverts throughout its sprawling ecosystem including YouTube videos searches themselves.
Wrapping things up, the essence of re-engaging those who’ve shown interest before lies in crafting and deploying ads with precision and strategy. This approach offers the best chance of converting them into customers.
Retargeting ads on Facebook and Google turn almost-buyers into buyers by reminding them of what they’ve already checked out. This strategy boosts sales without blowing the budget, leveraging familiarity to reel in interested readers from the vast online world.
All-in-One Platforms for Streamlined Marketing Efforts
Imagine having a Swiss Army knife, but for your digital marketing needs. That’s what all-in-one marketing platforms are like. They’re the multi-tools in the vast toolbox of online business growth, offering everything from website building to lead scoring under one roof.
Building Websites That Convert
The first step towards making a sale is catching your potential customer’s eye with a stunning website. Leveraging an all-encompassing platform streamlines the task, offering intuitive design systems that facilitate crafting conversion-optimized websites with ease. With these tools at your disposal, creating web pages that not only look good but also drive sales becomes less of an art and more of a science.
Consider Best Seller Publishing’s free plus shipping funnel, which exemplifies how targeted web design can lead directly to increased book sales and client engagement.
Scoring Leads Effectively
Distinguishing window shoppers from serious buyers is crucial in any marketing strategy. Utilizing services for augmented lead scoring allows you to identify qualified leads with greater accuracy. Through the examination of actions and interaction trends, these systems guarantee your energy is directed at individuals with a high probability of evolving into revenue-generating patrons or clientele.
Managing Files Efficiently
Navigating the deluge of digital content in our modern era demands adept handling of online materials. All-in-one platforms often come equipped with unlimited file storage space, allowing marketers and creators alike to store vast amounts of data without worrying about running out of room or losing important files amidst cluttered desktops or disjointed cloud storage solutions.
Creating Custom Content
To truly resonate with different segments of your target audience requires custom content creation capabilities that speak directly to their specific problem areas or interests—something easily achieved through the use of AI tools within these comprehensive systems. From blog posts designed around niche topics pertinent only to certain subsets among an audience pool—to newsletters meant specifically as follow-ups after initial engagements—platforms enable marketers to improve their connection rates exponentially by delivering beautifully crafted messages personalized down to the tiniest detail possible using insights gathered via AI analytics.
Ensuring Data Security
Prioritizing data security has never been more critical than it is today given our increasing reliance on online transactions and communications—which makes choosing robust encryption technologies offered by some leading all-in-one marketing platforms absolutely essential. By implementing these strategies, we effectively shield vital data like payment specifics and personal IDs from unwelcome prying, thereby nurturing confidence in users who might pause to proceed without such assurances.
All-in-one marketing platforms are your digital Swiss Army knife, simplifying everything from website building to lead scoring. They make creating conversion-focused websites easier and help you identify serious buyers with precision. Plus, they offer unlimited storage and robust data security, ensuring your marketing is not only effective but also secure.
FAQs in Relation to How to Build a Book Funnel With ai
Can AI create a funnel?
Yes, AI can craft funnels by analyzing data and predicting customer behavior to automate personalized marketing paths.
Does ClickFunnels use AI?
No, ClickFunnels doesn’t primarily use AI but offers automated workflows and analytics for funnel optimization.
How do you make a funnel book?
To build a book funnel, start with an enticing offer, add value at each step, and keep your audience engaged throughout.
How do you create a digital sales funnel?
Create it by understanding your audience’s needs. Then attract them with content, capture leads, nurture them into customers and encourage referrals.
Conclusion
So, we dove deep into how to build a book funnel with AI. You’ve grasped the art of merging timeless marketing strategies with the latest tech innovations.
Remember, it starts by understanding your audience’s journey from unaware to fully aware. Next, set clear goals for your funnel—whether that’s selling more books or scaling your business.
Create offers that resonate. Use AI to tailor these offers perfectly at every stage of the customer journey.
Leverage tools designed for optimization and security. Tailor content that speaks directly to hearts and minds using insights only AI can provide.
Lastly, maintain interaction through programmed emails and re-engagement advertisements to captivate attention continuously. These strategies ensure you’re always in front of potential readers without overwhelming them.
In short: mastering how to build a book funnel with AI means connecting deeply, converting efficiently, and creating fans who stay loyal over time.
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Which well-paid expert are you?
Take this quick (60-second) quiz to find out which type of well-paid expert you are, and what steps to take to make that dream a reality.