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Want to ensure email deliverability? Read on.

Staying Out of Spam: How Solopreneurs Can Ensure Email Deliverability

Ever felt like a ghost, sending out emails and getting nada, zippo, zero, in return? You might as well be wailing at the moon! We’re talking about email deliverability, folks. The one metric to rule them all, and in the digital darkness, bind us. Or something like that. Let’s get down to the heart of the matter.

Without good email deliverability, your newsletters, pitches, and deals are ineffective.

A crucial component of your solopreneur toolkit, might I stress? Oh, it’s more than just crucial, my friend. It’s like unrestricted access to your subscriber’s digital living room. And trust me, you want to be snuggled up on that comfy couch. 

Email deliverability of emails is like Sherlock Holmes, solving the mystery of engaging with subscribers. With great determination, it navigates through the most obscure and shadowy corners of the spam filter, emerging victorious and unharmed, in the coveted realm of subscribers’ mailboxes.

But, you know, it’s easier said than done, right? Fortunately, I’ve got your back! Follow these steps in the article to become an expert in managing emails and improving your digital deliverability.

Understanding Email Deliverability

Let’s kick things off with a little Email Deliverability 101, shall we? So, what is it all about? Essentially, email deliverability is your email’s ability to land in the inbox and not swept off into the spam folder. Sounds simple, right? Well, not exactly, my friend. 

Email deliverability is the secret sauce to each email marketing campaign’s success. It’s like the magic carpet ride for your emails, carrying them safely to the recipient’s inbox from your “Send” button. But unlike Aladdin’s ride, the pathway isn’t always smooth. There are spam filters, bounces, and all other sorts of obstacles to navigate. 

Poor deliverability can make your efforts futile, just like trying to catch a fish with a lollipop. Trust me, you won’t catch anything tasty. And there’s nothing more frustrating than crafting the perfect email, and it never reaches the intended recipient. 

You have an array of tricks at your disposal – captivating email content, an irresistible offer, and an exquisitely designed template. But if your email doesn’t get delivered, well… It’s like getting all dressed up with nowhere to go, isn’t it?

So, let’s dive into this rather deep pool of email deliverability. We’ll figure out how to guide your emails through the filters and land them safely in your subscribers’ inboxes. Are you buckled in? Let’s go!

The Impact of Spam Filters on Email Deliverability

Ah, spam filters. The bouncers of the email world. They might just be bits and bytes, but boy, can they seem tough and intimidating. Their job is to protect inboxes from unwanted emails, although they are not always good at telling spam apart from your carefully written newsletter. So, how do they impact your email deliverability? 

The Role of Spam Filters 

Basically, spam filters decide who gets to go through to the inbox party and who doesn’t. These programs are designed to filter incoming email messages, meticulously searching for any suspicious activities that could indicate a message is spam. So, you’ve got to play by their rules if you want your email to see the light of a subscriber’s inbox. 

The Factors Involved 

Spam filters consider multiple factors when deciding to throw your mail under the bus. Some of these factors include: 

  • The sender’s IP reputation
  • Email content – including subject lines, HTML, and links
  • The rate at which your emails are marked as spam
  • The level of engagement of your subscribers.

It’s kind of like being a contestant on a reality TV show, with spam filters as the harsh judges. One wrong move and it’s curtains! Just kidding – it’s not that dramatic. But you get the idea. 

Why You Should Care 

If your emails consistently land in the spam folder, two things happen: First, your messages don’t reach your targeted audience. Second, your sender reputation tanks. And as any good-natured solopreneur like you and me would tell you, that’s a pretty big deal. 

So, spam filters can greatly impact your email deliverability. Be on their good side, and you can enjoy a neat delivery rate. Ruffle their electronic feathers, and you might see a dip in your inbox appearance. 

You’re probably wondering, ‘How do I avoid upsetting spam filters?’ First, check out EasyDMARC. It’s a tool that helps you implement proper email authentication. As a solopreneur, staying on the right side of spam filters is a big part of your job. You won’t always be able to avoid the ‘spam’ label, but you can certainly make an effort to reduce your chances of landing in the dreaded folder.

Crafting Engaging Email Content

Consider this: would you read an email that’s drier than stale bread? Nope, I thought as much. Your subscribers won’t either. So, let’s put the ‘sizzle’ back into your email content, shall we? First off, keep it short and easy to digest. You’re not penning a novel here. Consider the ‘skim-read’ factor. Most are sifting through emails faster than my dad goes through potato chips. Make sure your subscribers can get the gist of your message quickly. Next, make your email useful. Think about it: if your inbox were a garden, would your email be a blooming rose or a pesky weed? Be the rose, dear solopreneur, always be the rose. Essentially, offer something that adds value to your subscriber’s day, whether it’s a tip, an insight, or a much-needed chuckle. Remember, you’re writing to a real person on the other end of that screen. So keep it conversational and personal. Use ‘You’ instead of ‘Dear Subscriber’ and make your content relatable. Believe me, authentic human connection goes a long way in avoiding the dreaded spam folder.

Building a Quality Subscriber List Using a Targeted Quiz

Alright, my fellow solopreneurs, time for an unusual yet proven tip. Ever considered using a targeted quiz to build your subscriber list? No? Well, stick around – you might learn something new. 

Why a quiz, you ask? Quizzes are interactive, engaging, and downright fun. And let’s be honest, who doesn’t like a good quiz? It’s like telling someone not to press a big red button – we all know they’re going to do it. 

The Magic of Targeted Quizzes 

Targeted quizzes give you valuable data about your audience, which you can use to customize your emails. Yes, you can use this data to send personalized emails, which your subscribers will love.

How to Create a Targeted Quiz 

I bet you’re wondering how to create a targeted quiz? First, decide what information you need from your subscribers to provide relevant content. Then, come up with questions that can extract this information. Craft your questions in a way that’s engaging and even entertaining, if possible. Finally, send this quiz to your audience with a catchy email subject line to encourage participation. Voilà! You’ve got yourself a targeted quiz!

Choosing the Right Email Service Provider

So, as a solopreneur, you’re swamped with a thousand things to do. Is choosing the right email service provider on your radar? Roll up your sleeves and let me share some of my hard-earned wisdom. 

Choosing the right email service provider isn’t just about hitting ‘send’. It’s about making sure your emails find their way past the treacherous spam filters!

Now, where should you plant your flag? Being a solopreneur myself, I’ve been through the wringer with this one. So, drumroll, please… I recommend ConvertKit. Here’s why: 

  • It’s user-friendly, even for those of you who break into a sweat at the mere thought of tech stuff.
  • It offers a bunch of templates to upgrade your email game. No more blah emails, my friend.
  • It’s got great deliverability rates. Which means less “straight to spam” heartbreaks.

Your email service provider is your secret weapon in the battle against spam filters. Choose wisely, and choose ConvertKit.

Ensuring Mobile-Friendly Emails

Now, my dear email warriors, we cross into the territory of mobile-friendly emails. Why, you ask? Well, you tell me, when was the last time you read an email on your desktop? Right, probably while drafting your last resignation letter or hiding from your cat that mistook you for a scratching post. In today’s world, smartphones have become an integral part of our lives. Not optimizing your emails for mobile devices is like having a billboard that can only be seen by astronauts in space – completely useless.

Hold on, what is a mobile-friendly email? Ah, my friend, I’m glad you asked. It’s an email that’s designed to be read and interacted with on a smartphone. Ensure that all elements, such as font size, design layout, and call-to-action buttons, are easily visible and clickable on smaller screens. Imagine trying to read a newspaper through a keyhole, not fun, right? The same goes for non-mobile optimized emails. 

Tips for Crafting Mobile-Friendly Emails: 

First up, don’t use tiny fonts that make your emails look like they were written in secret elfish language. Keep the font size to at least 14px. And while you’re at it, organize your information using bullet points or numbered lists to help break up the text. Effective, and pleasing to the eye! 

Next, mind the width! The email shouldn’t require your subscribers to pinch-and-zoom to read your oh-so important tips about pineapple pizza. Stick to a single column layout to keep everything visible and neat. 

As for images, do use them, but sparingly. Make sure they load quickly and adequately reformat to a smaller size on mobile screens. No one likes staring at the loading spinner while you’re trying to captivate their attention. 

Lastly, how about your call-to-action (CTA) buttons? Make them thumb-friendly please, almost as if you’re designing for a fully-grown gorilla. Size, position, and visual cues matter here so play around and see what works! 

So, there you have it. Mobile-friendly emails, folks. Not rocket science, but easy to overlook. Remember, you’re probably reading this on a mobile device. You wouldn’t want to struggle with excessively large words or accidentally click on a tiny “unsubscribe” button, right?

Incorporating Feedback Loops to Improve Deliverability

Here’s a joke to lighten the mood: Why don’t secrets work on the internet? Because they can’t find a secure loop to gossip! 

Nerd humor aside, feedback loops are quite handy when ensuring email deliverability. You’re asking “what’s a feedback loop?” An FBL is like a spy for your audience. It tells you when any of your emails are marked as spam.

The magic is in how you use it. When you’re aware of the emails being flagged, you can analyze the content, figure out the ‘why,’ and fine-tune your future emails. Visiting “the scene of the crime” can be a bit daunting – finding out that not all your carefully crafted emails were as cherished as you thought. But hey, no pain, no gain, right? 

So how do you create this magical loop? Well, most Email Service Providers (ESPs) can help you with that. Just hand them a list of your IP addresses and domain names, and they’ll notify you whenever one of your emails goes astray. 

If this sounds like hassle, imagine the alternative. Going about your merry emailing way, blissfully ignorant while your carefully-crafted emails are headed straight to the spam box! Yikes, right? 

So there you have it. Embrace the snitch, set up your feedback loop, and keep refining your content for a spam-free future.

Maximizing Open Rates

So, how about these open rates, right? I mean, you’ve crafted the sleekest email imaginable and sent it out into the digital ether. You’ve done your part. Now your message is just twiddling its digital thumbs, waiting to be opened and loved. It’s the equivalent of letting a homing pigeon loose and hoping it finds its way. What’s the secret to maximizing those open rates? 

First off, timing is everything. Send your emails when your audience is most likely to see them – not when they’re out climbing mountains or deep in a Netflix binge. Stats say that the best open rates are usually around 10 AM, as most folks have got underway for the day and not yet swamped with work. Adjust this for your audience’s location and habits. Because, remember, there’s no ‘one-size-fits-all’ here and audience is king. 

Subject lines, friends. They’re kind of a big deal. It’s like the shop window of your email – if it doesn’t grab their attention, they walk on by. Keep it short, snappy and related to your content. Personalization can be an added bonus. ‘Hey [Subscriber’s Name], I’ve got something for you’ – Now that’s harder to resist, isn’t it? 

Let’s not forget about those preheader texts. You know, the bit that appears right after the subject line? They’re your second shot at hooking your reader. Make it count, make it tantalizing, make your subscribers want to click that open button like there’s no tomorrow. 

Finally, remember, consistency is key! That doesn’t mean you need to be like clockwork, sending an email at 10:01 AM every Tuesday. Mix it up! Just be consistent in providing value and staying true to your brand. Continuously test and tune your strategies based on what’s working and what needs to be dropped faster than hot taters. 

To wrap up: be timely, craft compelling subject lines, optimize your preheader text, and most importantly, be consistent. 

Keeping Your Email List Clean and Up-to-Date

Remember that grueling house-cleaning last Sunday? Your email list needs the same treatment. Odd? Exciting? Probably more on the odd side, but hey, it’s crucial. An up-to-date, sparkling clean email list is a golden ticket to the inbox. I stake my solopreneur reputation on that. 

Why, you ask? Well, think of this. Sending emails to old, abandoned inboxes or addresses that have sent you to the spam bin, is like throwing darts into the abyss—it’s a waste of good darts! It also hurts your good standing with email service providers, which can lead to lower delivery rates across your entire list.

Here’s a tip: it’s time for some cleaning! Picture this, my friend—it’s like spring cleaning, except instead of dust bunnies and stray socks, you’re dealing with cold contacts and sleepy subscribers. Boring? Maybe. Necessary? Absolutely! It may feel a bit like breaking up, and nobody said it was easy. You’re going to miss them… or not. But hey, if they’re not engaging with your content, it’s time to bid adieu. Why should your perfectly crafted emails end up in the trash, right? Although you may feel a pang of loss when your subscriber list dwindles, the upside is ridiculous! Your emails will start reaching people who actually want them. Suddenly, you’ll look pretty darn good in the eyes of email service providers. It’s not just about the size, but about the quality of engagement, folks.

Conclusion: Stay out of Spam

Alright folks, that’s the 101 on dodging those pesky spam filters and ensuring your emails land safely into the loving arms—we mean, inboxes—of your subscribers. Let’s round up, shall we? 

  • Email Deliverability: Know what it is, and remember that it is your lifeline as a solopreneur. Don’t let anything stand in its way. Not even Bruce Willis in an action movie.
  • Spam Filters: Yeah, they might be the villains of our story, but they’re actually just doing their job — protecting users from unwanted emails. Your job is to ensure your emails aren’t seen as unwanted. Piece of cake, right?
  • Engaging Content: Just like your favorite Netflix show, make it unmissable. Make your subscribers wait for your emails the way you waited for the next episode of Breaking Bad.
  • Email List: Go for gold, not for numbers. A well-curated, interested email list is worth much more than a random, disengaged one.
  • Email Service Provider: Choose wisely—your ESP is your wingman in this whole endeavor.
  • Mobile-Friendly & Clean Emails: Because no one likes to open an email that looks like it belongs in the early 2000s. And remember—cleanliness is next to godliness.
  • Feedback Loops & Open Rates: Always be on the lookout for ways to improve. The day you stop learning is the day you stop growing.

Phew! We made it. If you follow these tips, your emails are going to be the Star Trek of the inboxes—boldly going where no spam has gone before. Remember, your emails are a reflection of you, so make them shine. So, ready to take on the world, solopreneur? ‘Course you are! Now, on your mark, get set, and spam no more!

Want to ensure email deliverability? Read on.

Which well-paid expert are you?

Take this quick (60-second) quiz to find out which type of well-paid expert you are, and what steps to take to make that dream a reality.