How to Land High-Ticket B2B Clients Using LinkedIn— The Easy Way

“Level Up changed the way I attract new business. Before, it felt like I was leaving things to chance. Now I know exactly how to fill my calendar when I need to.” – Jeffrey

If you have a passion for what you do, want to attract more B2B clients using LinkedIn, understand the value of well-executed outreach, and want to focus on a platform you may not have spent much time on in the past, you’re in the right place. This post is for you, whether LinkedIn has worked for you in the past or not.

Why LinkedIn… and Why Now?

I’m Kathleen, and I’ve been a digital marketer for 13 years. From personal finance to behind-the-scenes business development on Stacking Benjamins (a show you should definitely check out!), and finally to managing backend marketing systems— I’ve seen it all.

Most of my clients used to come from referrals, which was great. My dedication to delivering top-notch work for clients was the foundation of my success. My approach involved developing websites, devising marketing campaigns, creating effective strategies, generating irresistible opt-ins and crafting content marketing systems that enabled my clients to rank for challenging keywords.

We shut down our content marketing agency in 2022, and my business partner and I went our separate ways.

There was an opportunity for me to pivot and explore a new avenue— empowering creators to become well-paid experts.

I could no longer rely on referrals because too much had changed. I’d pivoted both my offer and my audience.

Which meant I needed to reach prospects who didn’t know me yet.

So, I turned to LinkedIn— a platform I’d overlooked for years, favoring Twitter, Facebook, Instagram, and Pinterest. However, those platforms, while great for conversation and traffic, didn’t bring me the prospects I wanted. So, I revamped my LinkedIn strategy.

To my surprise, an effective LinkedIn strategy was simple, straightforward, and easy.

Today, I have eight to 17 new conversations on my calendar every single week.

How? By focusing on LinkedIn.

Why Try to Get B2B Clients Using LinkedIn

Contrary to popular belief, LinkedIn isn’t just for the ‘stodgy’. It’s often overlooked despite having more than 800 million members, with 4 out of 5 people on the platform driving business decisions. LinkedIn’s algorithm favors quality over quantity, allowing you to reach more people with less effort, given a strategic, people-focused approach.

And it’s completely different from the other social media networks out there, which favor an indirect approach.

On LinkedIn, it’s about conversations first. The direct approach. Content marketing (the indirect approach) only comes after you’ve started talking to people.

You can drive conversations towards a sales call, ensure your potential clients remember you and your expertise, and put your abilities on display by following a simple LinkedIn strategy.

The Hidden Costs of Ignoring LinkedIn

Sure, LinkedIn might not have the hip factor of Instagram, the virality of TikTok, or the popularity of Facebook. But overlooking this platform, especially in the B2B consulting world, could come with a bigger price tag than you imagine.

The Opportunity Cost

Think about it this way: while you’re figuring out your perfect hashtag strategy or crafting the ultimate tweet, your competition is potentially busy having productive, business-focused conversations on LinkedIn. And these aren’t just small talk. They’re connections that could easily lead to calls, meetings, partnerships, and eventually, contracts.

Every minute you spend neglecting LinkedIn is a minute your competitors might be using to secure your ideal clients. And when your competitors are successful in reaching out at scale, it’s not just one client you’re losing out on – it’s a whole pipeline.

The Quality of Connection

LinkedIn isn’t just about quantity, it’s also about quality. Remember how I mentioned that 4 out of 5 LinkedIn members drive business decisions? These are the folks you’re missing out on every time you dismiss LinkedIn.

People on LinkedIn aren’t just idly scrolling through cute cat videos or holiday photos. They’re in a professional mindset, actively looking for solutions, new ideas, and yes, potentially your expert services. The quality of the connections you make on LinkedIn could be significantly higher than on other platforms, with a much greater conversion potential.

The Compounding Losses

Ignoring LinkedIn isn’t a one-time loss; it’s a series of missed opportunities that can compound over time. Imagine all the valuable, high-quality connections you could make, all the insightful content you could share, and all the fruitful conversations you could start.

By neglecting to tailor your approach specifically for LinkedIn, you are not solely disregarding potential opportunities that are available at present, but also turning a blind eye to potential future prospects that can stem from starting new conversations.

The Cost of Inaction

Above all, the most significant cost of neglecting LinkedIn is the cost of inaction. Sticking to old habits might seem like the comfortable choice, but comfort rarely equates to growth.

By adopting a proactive approach towards LinkedIn and acknowledging it as an essential aspect of your outreach plan, you can manage your lead generation efficiently, establish a more sustainable business, and ultimately become a highly sought-after authority in your domain.

How the Level Up Process Works

Level Up, a simple four-step framework, will help you generate well-qualified sales conversations, almost on autopilot. Here’s the process:

1. Adjust Your Profile: Make your profile magnetic. When reaching out to new people, the first thing they do is check out your profile. Make sure it’s compelling.
2. Targeting: Get specific. Find your ideal customer and target them correctly.
3. Messaging: Guide your conversations, don’t pitch too soon. It’s important to communicate effectively without coming off too strong.
4. Content Marketing: Implement a LinkedIn-specific content marketing strategy to stay top of mind for your new connections.

Introducing Level Up: A 30-Day Program to Set You Up for Success on LinkedIn

Level Up is designed to install a system for consistent, predictable, and excellent leads. It combines easy-to-digest lessons, personalized roadmaps, and four weekly workshops to help you implement the framework in real time.

Here’s what’s included:

1. Outreach: Embrace your expertise and start reaching out on LinkedIn.
2. Automation: Use automation to stay within LinkedIn’s limits while increasing your reach.
3. Connection: Connect with people naturally and guide the conversation towards a sales call.
4. Content: Refresh your LinkedIn content strategy. Remember, more content is not always better.

Your Next Steps

Don’t let your competitors outpace you on LinkedIn. Invest in the long-term success of your business by focusing on LinkedIn lead generation. Here are your three options:

1. Pay in full: A one-time payment of $5,800 for Level Up.
2. Split payments: Two equal monthly payments of $2,900. No extra charge for this option.
3. Application call: Fill out an application and jump on a call with us. We’ll guide you through your best options, no pressure.

Whatever you decide, remember – the goal is to set yourself up for long-term success and on-demand lead generation through LinkedIn.

I hope you found this helpful.

Let me know if there’s anything else you’d like me to explain.

Here’s to your success in landing high-ticket B2B clients using LinkedIn!