7 Essential Steps to Make Your Blog More Successful (& Profitable)

Image Credit: Andrew Neel from Unsplash.

Blogging has become a popular past-time, with countless people taking it up as a hobby. Even more people are seeing it as a way to make money.

For that to happen, though, the blog needs to see a certain amount of success. Nobody makes money off a blog that only gets a few views a week. You could need to make your blog more successful so you can get there.

As much as you’ll want it, however, it could seem complicated and borderline impossible. It doesn’t have to be, though.

Instead, it might be a matter of taking the right steps so you’ll see more and more success in time. More than a few of these can be recommended, with some of them having more of an impact than others. They could be worth putting the effort into now so you can see more and more success (and profit) in time.

Seven of these steps stand out.

Make Your Blog More Successful: 7 Essential Steps

1. Use Long Headlines

You’ll need to convince people to click on your blog posts so you can increase your blog traffic. The headlines you use play a large role in this.

They’ll need to be as clickable as possible, and grab potential readers’ attention. Some studies have shown that longer headlines get more attention on social media. By going for between 14 and 17 words, you could see a noticeable increase in your web traffic. More and more social media users will click on your links.

While this is a relatively small change, it could have more of an impact than you’d think.

2. Optimise for SEO

You’ll want your blog to get as much traffic as possible, and one of the main ways to do this is through search engines. Search engine optimization (SEO) helps with this.

It’s the process of writing and editing your blog posts to rank as well as possible on Google and other search engines. While this can be a craft in itself, it’s more than worth investing in. This should have more and more of an impact on your blog traffic in time.

Take the time to learn what you can about SEO so you can start taking advantage of it.

3. Invest in Marketing

While SEO is one of the more effective marketing strategies you can use, it’s always worth investing in more than that. There are multiple other strategies you can use, too.

Social media and email marketing can be some of the more effective of these. Take the time to learn more about them so you can properly take advantage of them. There are a few free blog marketing courses you can take to help with this, and they can kickstart your marketing quite a bit.

There’s no reason not to take advantage of it as much as you can.

4. Try Long Form Content

The length of your blog posts plays a major role in how well they do. The longer they are, the better they’ll perform in various ways.

On social media, they’ll get more clicks and engagements, and they’ll even perform better on search engines. While that means spending more time creating long form content, you’ll get greater rewards because of it. In many cases, focusing on blog posts over 1,000 words is recommended.

While you shouldn’t fill your blog posts with a lot of fluff, it’s worth covering whatever you’re writing about in detail.

5. Repurpose Your Content

Speaking of content, it can often be worth repurposing it for different platforms whenever you can. It’s worth focusing on your most popular content with this.

There are several ways you can repurpose it. You could chop it up into bite-sized chunks and share it on social media to increase your engagements, for example. You can even shorten some of your blog posts and share it through newsletters. In some cases, you mightn’t even need to include the link.

See it as a way to improve engagement on other platforms, which you can then use to make your blog more successful.

6. Comment on Related Blogs

When you first start a blog, or are still in the early days, it’s natural to have zero followers or a low number of readers. There are multiple ways to overcome that, though.

Commenting on other blogs can be a great way of doing this. It gets you and your blog in front of potential readers and subscribers. The trick to this is making sure the blogs you’re commenting on are related to the subject you usually blog about.

If you usually write about travel, for example, then commenting on travel and tourism blogs can be recommended. It’ll help quite a bit at the start.

7. Write About Trending Topics

To get people to visit your blog, you’ll need to write about topics they’re actually interested in. These topics can change quite a bit in time.

That’s why it’s always worth looking into trending topics and creating blog posts based on that. There are countless ways you can do this, with multiple tools being free to use. Take the time to find a few you’re comfortable using. After that, it’s a matter of looking for trending topics that match your blog’s focus.

Once you do, you can create blog posts people will actually want to click on and read.

Make Your Blog More Successful: Wrapping Up

If you want to start making proper money from your blog, you’ll need to hit a certain level of success. This means views and engagement.

You might need to make your blog more successful for you to get there, and this often seems borderline impossible. It doesn’t have to be. Once you know which steps to take to see this success, it gets much easier than you would’ve thought. Putting the time and effort into them is sure to help.

While this success doesn’t come overnight, you’ll see it in time. There’s no reason why you shouldn’t start to make money blogging.