5 Marketing Events To Boost Your Business

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Marketing events are a physically interactive way to promote your business. They can be exciting to organise and can leave a lasting impression on potential customers. Below are 5 different types of marketing events to consider and the benefits of each one. 

Launch parties

A launch party can be a great way to build up some buzz for a new startup. It’s a chance to invite local influential people to celebrate the beginning of your business journey – and hopefully spread the news of your company. You could rent out a venue to host your party in, or consider a Grand Opening event in your premises if you’re launching a restaurant or hotel. While these events tend to be reserved for new businesses, it’s worth noting that long-running businesses can also host launch parties for new products or for a re-opening/relaunch. 

Trade shows

Trade shows are opportunities for many businesses to come together in one place. They tend to be themed around a certain industry and attract people who are interested in that industry. You can use these events purely for networking, or you can use them to generate new leads. To exhibit at a trade show, you’ll need to rent a booth space and then explore exhibition stand suppliers. To attract people to your stand, consider strategies such as hosting contests, giving away freebies, doing product demos or offering exclusive discounts. 

Seminars

Seminars are events in which you pass on your business knowledge to clients or budding entrepreneurs. As well as a chance to educate people, they can often be a great way to promote your product or service. Most seminars consist of a sit-down presentation with the option to ask questions throughout – and often perks such as free drinks and food to encourage people to attend. 

Webinars

A webinar is a web-based seminar. Unlike in-person seminars, webinars allow you to present to people across the world. They are similarly used to educate people, but often also are used to promote a product or service. Webinars are streamed live and often include a chat room feature through which attendees can ask questions. There are various platforms that you can use to host webinars through including Zoom, Livestorm and eWebinar. 

Workshops

Workshops are a bit like seminars, but they are usually a lot more hands-on. They typically involve teaching a skill such as how to use certain software, how to cook a certain cuisine or how to make cocktails. There may even be a test at the end – although, unlike a course, a workshop does not involve giving out any qualifications and typically only lasts an hour or two. As well as being a rewarding opportunity to pass on your knowledge, workshops can be a chance to promote your business directly to customers and showcase yourself as an expert in your field. 

Conclusion

Depending on your business, certain types of events may be better suited to you. Many of these events are not cheap or easy to organize, but they are often very effective at generating leads.