12 Ways to Ensure Your Business is Sustainable (And Desirable)

You might be inclined to think that sustainability is just a passing trend in business, but if you take some time to sit down and really think about it, you will see that it is anything but. Climate change is not going away and more and more customers are coming to understand these issues every day. So, it is fair to say, that ensuring your business is as sustainable as possible is a smart way to bring in more customers, but it is always smart for business too. Here’s why:

1. Ditch the Plastic (or Make it Sustainable) Because Customers Love a Clean Conscience

Nobody loves plastic these days. It’s that sticky, clingy friend who overstays their welcome and clogs up all the oceans. Show customers you’re ready to move on by phasing out single-use plastics and switching to sustainable materials for your packaging, products, and even your office supplies.

Reusable bags, recycled paper, biodegradable materials – it’s not just good for the planet; it’s an instant “good guy” badge for your business. Customers are more likely to trust a company that actively does something about waste, even if it’s a small step. And trust translates to loyalty. So, start small if you need to, but take that step away from plastic.

Oh, and if you can’t get rid of the plastic because you require them for safety and functionality, then look for sustainable options like these pharmacy blister packs, for example, which use good natured® Bio-PET which is a sustainable, recycled form of plant-based packaging, which is much friendlier for the planet than traditional plastics, and which will appeal more to customers as a result.

2. Customized Packaging Solutions Offer Sustainability with Style

A lot of businesses shy away from switching to eco-friendly packaging, not because they have a problem with it on the whole, but because they think it is drab and boring, and that it will not add to their brand image, but you know what? That does not have to be the case. Customized packaging solutions can show off your brand while still using things like recycled cardboard or biodegradable materials and they can be every bit as eye-catching as regular packaging, with the added bonus that they’re good for the planet, and customers love that! 

3. Go Digital And Save a Forest or Two

Who still uses paper catalogs, flyers, or receipts anyway? Going digital isn’t just efficient; it’s eco-friendly. Moving things online means fewer trees cut down for paper, less ink, and far less waste. Plus, digital records are easier to store, manage, and track.

Your customers are already glued to their devices, so why not meet them where they are? Send e-receipts, offer online catalogs, and set up an easy-to-navigate website. This paper-free approach isn’t just green; it’s convenient for customers who want everything at their fingertips. Not to mention, going digital can make your business look modern and savvy, which customers love almost as much as saving the planet.

4. Energy-Efficient Everything

Switching to energy-efficient lighting, appliances, and heating systems is one of the easiest ways to make your business greener. And you’ll save on your utility bills, so it’s a win-win. From LED lights to ENERGY STAR appliances, a little investment in energy efficiency goes a long way.

Better yet, tell customers about it! “Our lights are 100% LED” might not sound groundbreaking, but you’d be surprised how many people appreciate a company that does its part. Even better, display it in your store or office so customers know you’re cutting down on waste in every way possible. They’ll walk away thinking, “This business is smart and eco-conscious.”

5. Support Local Suppliers Because Keeping It Close to Home Saves Resources

Want a sustainable business? Support other sustainable businesses. Look for local suppliers and vendors who prioritize green practices and source their materials responsibly. Not only does this cut down on emissions (since products aren’t traveling far), but it also helps your local economy.

Customers love to know they’re supporting a brand that supports the community. Bonus points if you can source some products from local artisans or farmers – people go nuts for locally sourced stuff. It’s like the farm-to-table craze, but for business supplies. And if you’re sourcing your materials close to home, let your customers know! They’ll appreciate your commitment to sustainability on a community level.

6. Encourage Sustainable Commuting

This one’s for those of you with teams. Encourage your employees to opt for greener commuting options, whether it’s biking, carpooling, or using public transportation. Offer incentives, like bike storage or preferred parking for carpoolers, to make the switch more appealing. Or consider work-from-home days, which not only saves on commuting emissions but is wildly popular among employees.

A team that’s excited to work sustainably is great for business. Customers love to see businesses treating their employees right and thinking beyond their own walls. Make green commuting part of your company culture, and share it with your customers – they’ll love knowing that your eco-friendly values are a team effort.

7. Invest in Reusable Office Supplies  Because Small Things Add Up

How many single-use pens, notebooks, or coffee cups does your business go through each week? Switching to reusable alternatives might sound minor, but it adds up fast – and it’s one of the simplest ways to keep your business eco-friendly. Think refillable pens, recycled notebooks, and ceramic mugs instead of disposables.

This isn’t just about what’s good for the environment; it’s also about creating a workspace that shows customers and employees you care. A clutter-free, sustainable office has a fresh, forward-thinking vibe. And when clients visit, they’ll notice – and appreciate – the details. Don’t be surprised if they walk away thinking, “Now there’s a company with its act together.”

8. Waste Not, Want Not 

If your business doesn’t already have a recycling program, it’s time to change that. Start with the basics: paper, plastic, and cans. If you want to go a step further, look into composting for food waste or recycling programs for electronic waste. The less trash you send to the landfill, the greener your business becomes.

Show off your eco-warrior side by educating customers about your recycling program. If they see you’re actively reducing waste, they’re going to respect your efforts – and maybe even follow your lead. A visible, successful recycling program can turn a mundane task into a positive PR moment for your business.

9. Eco-Friendly Swag Wins Hearts

If you’re giving out branded swag (and who doesn’t love swag?), make it sustainable. Skip the plastic pens and cheap notebooks and choose items that are eco-friendly, useful, and well-made. Consider bamboo pens, recycled tote bags, or reusable water bottles with your logo.

Customers don’t just want stuff – they want stuff they can feel good about using. And when they see you’re handing out eco-friendly merchandise, they’ll see your brand in a more positive light. Plus, every time they use that water bottle or tote bag, they’re essentially giving your brand free advertising. It’s a feel-good cycle for both you and your customers.

10. Quality Over Quantity

Here’s a thought: instead of focusing on how much you can sell, focus on what you’re selling. Sustainable business isn’t about selling loads of cheap, short-lived products; it’s about quality items that last. Customers are getting wise to fast, disposable goods, and they’re looking for items they don’t have to replace every few months.

When you offer high-quality, durable products, you’re making a commitment to sustainability and giving customers something they can count on. It’s the difference between selling something that’ll end up in a landfill and something that’ll last for years. Customers feel good about these purchases and see value in your brand’s commitment to quality.

11. Make Your Business Energy Independent 

Nothing says “We’re eco-conscious” like a business that powers itself. Solar panels aren’t just for houses anymore; they’re an excellent investment for businesses, too. Yes, it’s a bit of an upfront cost, but once you’re generating your own power, you’ll be looking at dramatically lower utility bills. Plus, customers love a business that’s invested in the environment on a larger scale.

If you go solar, make it known! Show off those panels and explain how much energy you’re saving (and giving back to the grid). Not only will customers see you’re serious about sustainability, but they’ll feel great about supporting a business with renewable energy on the brain.

12. Let Customers In on Your Eco Journey

Sustainability isn’t a box you check off; it’s an ongoing journey. Don’t be afraid to bring customers along for the ride! Share your progress, challenges, and successes. Be open about your goals, whether it’s going zero-waste, reducing emissions, or offering even more sustainable products.

Customers appreciate transparency, and they’re far more likely to trust a brand that doesn’t just claim sustainability but actually shows it. Whether it’s through social media updates, newsletters, or events, keep them in the loop. This helps build a community around your brand – one that’s engaged, informed, and loyal.

Sustainability really can be a company’s secret weapon for success, so what are you waiting for? Make those changes, show the world you are a business that cares about quality, responsibility, and innovation and be the success you know you can be!