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5 Things To Have In Place Before You Start A Business
Thinking of starting up a business? Then read my guide on the things you’ll need in place before you do, below.
Offer validation
Please, please, please validate your business offering before you decide to start a company! So many have spent so much money, time, and passion on developing products for which there is just no real need or market.
To avoid this tragedy, you must go through the process of validating your product idea beforehand. This means not only working out who your target market is but doing the research to find out whether they will buy your product, and that the market is not already swamped or dominated by the competition.
Funding
Creating a product and getting it to market is expensive. This means you will need funding to start up a business, and the amount of money you will need will likely go beyond what you have personally available.
That means you will need to solve this funding problem before you progress, and there are several options to consider. The first is to approach a bank or building society for the funding you need. To do this you will need a comprehensive business plan that not only covers your goals but your financial projections as well. You will also need to be prepared to pay back the money you borrow to get your business off the ground with interest when the time comes.
Another option is to see funding from investors. Investors can provide you with the money you need to get your business off the ground in exchange for company equity. Before going this route do remember that whoever holds the majority share of your business will have control over the way it’s run, so be sure to carefully consider this before you deduce on this option.
Suppliers
Another thing you will need in place before you start a business is a connection to reliable and good-value suppliers. The supplies you will need will depend on the type of business you run.
For example, automotive manufacturing businesses will often need to work in tandem with metal fabricators, so they have access to the sheet metal they require for creating chassis components and body panels. However, commercial bakeries will need to source ingredient suppliers for items like flour, sugar, isomalt, and baking powder to create their products.
Marketing Plan
Last of all, before you start your business, it’s very helpful to have a clear idea of how you will market it. After all, without proper marketing how are the right people going to know about your product? Indeed, the ‘right people’ is an important phrase here because all your marketing efforts should be geared towards appealing to your target market. In this way you can make them much more effective, providing you with a better ROI.
This means you will need to have a clear idea of who your target market is before you begin planning your marketing approaches. Remember that everything from the social media platforms you choose to the words you use needs to be designed with your target demographic in mind.
Which well-paid expert are you?
Take this quick (60-second) quiz to find out which type of well-paid expert you are, and what steps to take to make that dream a reality.